MASTERY LEVEL CLASS / 3 SESSION

• FEB 12, 19 AND 26

Session 1 - Introduction to the World of Books as Incentives

Overview of the incentives market opportunity for authors; how big is; how it works; benefits to the author; what kinds of books are relevant; things to consider as you develop your book.

Session 2 - Targeting Your Book to the Most Likely Incentive Buyers

Targeting your book to the most likely incentive buyers: identifying the top three benefits of your book; choosing the obvious and not-so-obvious end-user audiences for your book; identifying the categories of for-profit and non-profit organizations that might find your book interesting as an incentive; how to build a prospect list of those organizations.

Session 3 - Steps in Marketing Your Book to Incentive Buyers

Steps for authors to take in marketing their book(s) to incentive buyers; getting the attention of prospects; qualifying prospects; talking points; negotiating the terms of the sale; delivering and getting paid.

Presented by Terry Roberts...

Terry Roberts is the founder and CEO of Multiple Streams Marketing, Inc. which offers incentive marketing services for authors and publishers through www.AuthorsAnswer.com and www.IncentiveBooks.com.

Terry is a 30-year veteran entrepreneur and marketing executive, including positions as President, Sorensen Roberts & Hansen Advertising; VP, Marketing Services - Kelly-Nason Advertising in Los Angeles; and VP of Communities - Classmates Online Inc.

A small sampling of his client experience includes Procter & Gamble, Kimberly Clark, NASDAQ, Paramount Studios, Arm & Hammer and Microsoft.

Terry created AuthorsAnswer.com and IncentiveBooks.com after working for two years with Rosetta Solutions, a digital-publishing technology company. With Rosetta Solutions, he had the opportunity to observe authors struggling with the challenges of the traditional book publishing and marketing process. Having planned and supervised dozens of promotion and incentive programs for clients throughout his career, it became his passion to turn authors onto the possibilities of selling large quantities of books to organizations for incentive programs.