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Event Details
The integration of game elements or gamification in design, internal or external marketing strategy or as an employee management tool is a blossoming trend – in fact 2012 may be the year of Gamification.
The term gamificaition is used to describe organizations using game mechanics to drive engagement in traditionally non-gaming products. Brands such as Starbucks, Nike, Sales Force or Microsoft are leveraging game mechanics to encourage external audiences to engage in desired behaviors and some companies, such as SAP, Deloitte or IBM use gamification techniques for internal employee motivation.
During this panel we will explore often used and confused terminology of Game Mechanics, Game Design and Gamification; discuss examples of how brands are leveraging gamification to influence audiences; and discuss top best practices for success.
Check out additional panel details!
When & Where
Citizen Space
425 2nd st
Suite 100
San Francisco,
CA 94107
Friday, February 17, 2012 from 8:30 AM to 10:00 AM (PT)
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Hosted By
Waggener Edstrom Worldwide
Waggener Edstrom Worldwide (WE) crafts communications strategies for companies that discover, invent and inspire. We give innovation a voice. Our independently owned firm has 16 offices around the world, and its Global Alliance affiliates expand the agency’s reach to more than 80 additional international markets. Practices include Analyst Relations, Consumer, Corporate, Healthcare, Public Affairs, Technology and WE Social Innovation, in addition to our digital and creative strategies group, WE Studio D®. We’ve been advancing influence with purpose since 1983. How can we help you? Visit us at WaggenerEdstrom.com, and let’s communicate.
