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Event Details
Topic: Metrics and Measurement
Title: Understanding Consumers-Online and Offline Methods and the Future of Blended Marketing Metrics
The buzz is getting loud these days re: blending web analytics and market research panel data for roi tracking. So we are attacking this topic head on with two unique perspectives from the Austin Market.
Join Maury Giles, SVP Accountability Analytics at GSDM, and Ian Strain-Seymour, Former Director of Major Accounts for Coremetrics, for a productive discussion on Metrics and Measurement which may include:
- Holistic views of marketing ROI
- Defined objectives to clear consumer journey with specific communications jobs
- Measurement against consumer think/feel/do outcomes
- Optimization with simulation modeling.
- Web analytics
- Behavioral web data mining
- Comparatives and collaboration with other marketing research datapoints
When & Where
Omni Hotel, Downtown Austin
700 San Jacinto Blvd
Austin,
TX 78701
Tuesday, November 18, 2008 from 6:00 PM to 8:00 PM (CT)
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Hosted By
Austin Interactive Marketing Association
AustinIMA is a non-profit professional association dedicated to championing innovation in digital marketing to brand marketers, publishers and agencies through educational, networking and association events.