In this day and age, having a sustainable business means more than being green and clean. It’s being able to grow a business that will sustain itself and thrive despite a down economy. But, how do you do that in a challenging market?

Join best selling author,radio host and business development expert Tony Wilkins for the final business development workshop of 2011 on Nov 2nd from 3:30-5pm at

in San Francisco's Financial District.

Wilkins, a best selling author, radio host, and filmmaker, is perhaps best known to San Francisco audiences as a　cold calling guru and small business expert who earned his reputation by providing practical tools to empower small businesses to exceed their goals and prosper regardless of the economic climate. In a career spanning 30 years, Tony’s enthusiasm for his subject and commitment to the community have enabled him to create interactive techniques designed to give businesses in a myriad of industries an edge over the competition and have been proven to jumpstart sales and marketing efforts.

Tony will walk us thru the ins and outs of the following:

1. Where the business opportunities are

2. Setting effective appointments with prospects looking to buy now

3. Cold calling basics. What works and what doesn't

4. How to close the deal now.

5. Promoting your business without breaking the budget

6. Overcoming call reluctance

7. Tips for making money in any economy.

Whether you hate making cold calls, are having trouble closing deals in this economy ,are looking to make money now (but don't know where to start) or just want a refresher on sales techniques,this is the workshop for the small business owner.

 Can't make it to the event? No worries. Pick up a copy of Telemarketing Success in paperback. Now available as an E-book http://www.amazon.com/Telemarketing-Success-Small-Mid-Sized-Firms/dp/1413464416/ref=sr_1_1?ie=UTF8&qid=1313009546&sr=8-1 

About the speaker

A man of indefatigable spirit and a multitude of talents, Tony is the author of ‘

Telemarketing Success for Small and Mid-sized Firms’, and ‘The Single Person's Cookbook.’ A new book ‘Surviving the Economy’ will be published in January. Tony is a regular contributor to ‘The SF Examiner’, has been featured on ‘The View from the Bay’ and ‘The 10% Show,’ and teaches sales, business development and cold calling classes for the OBDC (Oakland Business Development Center). As a screenwriter and producer, his credits include ‘The Mo Diaries’, ‘Couples in Bolinas’, ‘Zelma's Spirit,’ ‘The Wyndhams,’ and ‘Sand and Water.’ His Blogtalk Radio

http://www.blogtalkradio.com/tonywilkins program ‘Small Business Forum,’ premiered last month and features conversations with small business owners discussing their successes and challenges.