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Event Details
Smoky Mountain Planned Giving Council and Association of Fundraising Professionals
Joint Meeting August 25, 2011
Calhoun’s on the River, 9:30am Networking, 10:00 Program, Noon Lunch
10 Steps to Establishing a Successful Planned Giving Program
If you are thinking about starting a planned giving program, or your program is just getting off the ground, please attend! During this event, you'll discover:
· The latest trends and research that show why planned giving is important.
· 10 steps to take to make sure your planned giving program has a strong foundation and
roadmap for success.
· What the most successful programs have in common.
Speaker: Jeff Johnson
Jeff is the Southeast marketing consultant for The Stelter Company, a leading source for gift planning marketing for the nonprofit community. With more than 10 years of sales consulting, communications and marketing experience, Jeff manages Stelter’s client relationships within the Southeast region and provides key counsel regarding their marketing needs.
Before joining The Stelter Company, Jeff was a district sales manager with Automatic Data Processing where he implemented extensive prospecting campaigns, marketing plans and innovative Web solutions for non- and for-profit key accounts. Prior to that, he worked as the East Coast consultant for Merritt Hawkins & Associates. There, he partnered with hospital leadership to develop effective marketing strategies to successfully recruit and retain qualified physicians and other health care professionals.
Jeff graduated from Missouri State University and resides with his wife, Beth, in Atlanta, GA
The Stelter Company
A family owned and operated company with a 49 year history, The Stelter Company is a leading source for gift planning marketing for the nonprofit community. Stelter helps organizations identify, educate, cultivate and inspire donors to support their charitable missions. Superior and quantifiable results are achieved through multichannel direct marketing—direct mail, Web, and e-mail—in coordination with their consulting, data enrichment, and training services.
When & Where
Calhoun's on the River
400 Neyland Dr
Knoxville,
TN 37902
Thursday, August 25, 2011 from 9:30 AM to 1:00 PM (ET)
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Hosted By
AFP - Great Smoky Mountain Chapter
The Association of Fundraising Professionals works to advance philanthropy through advocacy, research, education, and certification programs. The Association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. Locally, our chapter seeks to provide timely and informational educational programs and networking opportunities for members.
