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Event Details
Small Business Technology Tour 2011
Check out the FULL agenda and most up to date speaker's list here
We are thrilled to have you join us for the second annual Small Biz Tech Tour, produced by Smallbiztechnology.com, and look forward to seeing you there!
It will be a full day of information, insight, energy and fun… all about using technology as a tool to grow your business.
You’ll network with your peers. Learn from experts. Speak with technology vendors. Participate in discussions. Eat. Win Prizes. And more – all with the goal of seeing how you can leverage technology and empower your business for growth.
For the latest agenda, speakers and information be sure to check the tour website.
Moderate and Emcee
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com
9:30am
Why Your Website is Killing Your Business?
Jennifer Shaheen, Technology Therapy Group
Static websites are a thing of the past – your customers want more than yesterday’s online brochure. Interactivity and social media are driving the “new web,” offering today’s customers with a dynamic, engaging online experience. Ask yourself: has your website gotten left behind?
If your business is active online then your website needs to be part of the strategy. The Technology Therapist®, Jennifer Shaheen, will help you understand the changes ahead of you, how to plan for these changes, and how to stay ahead of the curve.
It all begins by understanding:
- What tools customers really want on your website – from video to mobile accessibility
- How to increase interest in your website and convert clients
- Getting greater conversion from your social efforts on your website
- How to increase your visibility on search engines with a more interactive website
10:30am
Panel: How Smart Business Use Mobile Technology To Boost Productivity
Lisa Kelly, Verizon Wireless
Steve Fisher, D50 Media
David Pham, Mosec
No productive business owner (or their employees) can be in the office all day long.
You have to leave the office (and some of you might not even HAVE an office) to visit customers, make sales calls, visit your lawyer and take your children to choir and softball practice.
When you’re on the road it is critical that you are able to be as productive on the road as you are in the office. Mobile technology makes this all possible. In this session you’ll learn some of the important ways you can leverage your smartphone and other mobile technology for your business.
11:30am
Cloud Computing: Boost Productivity and Stay Secure
Patrick Keating, Cloud Strategies LLC
Cloud computing is one of the most important technologies for small business owners. It enables you to move faster and be much more productive. Without software to install you can “instantly” have a new employee in a remote office connected to your company. There are less calls to an IT consultant to fix a software conflict. However, you must take precautions. What cloud vendor do you use? How can you be secure?
12:30pm
LUNCH & NETWORKING
Special presentation by Robert H. Nelson, Director, SBA Massachusetts District Office
1:30pm
Panel: Use Online Marketing To Date Your Leads & Marry Your Customers
Tyler Garns, VP of Marketing, Infusionsoft
Ja-Nae Duane, Director of Social Media, Overdrive Interactive
Kristy Campbell, Manta
Stop yawning (because you think you know it all). Stop crying (because you’re so frustrated). One of the most powerful ways to nurture leads, build relationships with your customers and find new customers is through online marketing. This includes social media, web sites, email marketing and blogs.
In this session you’ll hear from experts best practices, tips and insight in how you can leverage online marketing to truly BOOST YOUR BUSINESS.
2:30pm
Stop Selling: Use Content, Incentives and Engagement To Boost Sales
Pamela O’Hara, co-Founder, BatchBlue
Heather Mosley, Executive Vice President, Perkett PR
For years we’ve been SELLING to our customers and trying to make the next buck. However, instead of the “hard sell”, you’ll learn in this session why its important to produce great content that will turn potential customers into new customers. Content will turn one time customers into repeat customers.. As their trust in you grows, they begin to want to buy from you – also known as inbound marketing. Small businesses need to really become great producers of content – essentially online publishers. In this session you’ll learn how to produce great content and use it to increase sales and build loyal customers.
When & Where
Microsoft Briefing Center
201 Jones Road
Suite 601
Waltham,
MA 02451
Tuesday, October 18, 2011 from 9:00 AM to 4:00 PM (EDT)
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