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Global Product Management Talk on Twitter @ProdMgmtTalk

Global Product Management Talk

Monday, December 5, 2011 from 4:00 PM to 5:00 PM (PST)

San Francisco, United States

Global Product Management Talk on Twitter @ProdMgmtTalk

Ticket Information

Type End     Quantity
Dec 5: Impacting Product Launch & Event Marketing Success w/Elizabeth Quintanilla, Marketing Gunslinger Ended Free  
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Event Details

 

ProdMgmtTalk web logoGlobal Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting.

ProdMgmtTalk takes place on twitter by using the hashtag #ProdMgmtTalk within the twitter posting, and by searching for hashtag #ProdMgmtTalk to follow the twitter stream. Start by following @prodmgmttalk

Stay in the know with the Global Product Management Talk Community! 
 
Converse with us #prodmgmttalk http://bit.ly/i4EihK
Like Us on Facebook http://on.fb.me/lR0RNP
Join Us on LinkedIn http://linkd.in/jRmwRx
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8

 

Between Events:

Website: #ProdMgmtTalk http://www.prodmgmttalk.com
Email us: info@prodmgmttalk.com

Read: http://paper.li/ProdMgmtTalk

tweets.prodmgmttalk.com

Follow us on: Twitter: http://www.twitter.com/ProdMgmtTalk
Like us on: Facebook http://on.fb.me/kQF1dY
Make suggestions at: Uservoicehttp://bit.ly/fPIGob
Subscribe: http://bit.ly/ouZN8J

LinkedIN: http://linkd.in/hiD7qY


Before Event:

RSVP: http://bit.ly/geAeGR

Speaker Calendar: http://bit.ly/gV5xsM

Get reminders! http://bit.ly/nbw9Yr

During Event:
twebevent http://bit.ly/dTTbk8
tweetchat http://bit.ly/eC3D09
automatically add #prodmgmttalk to your tweets to show up in twitter stream

After Event:
Blog your insights and read others http://bit.ly/eOFmB6
Twitter Transcripts & Lists http://bit.ly/htNQju

Listen on iTunes http://bit.ly/silH98

Sponsor US! http://bit.ly/eiyE8q

Speak! http://bit.ly/gQh7Vr

When & Where

http://tweetchat.com/room/prodmgmttalk
http://www.blogtalkradio.com/prodmgmttalk
San Francisco, 94706

Monday, December 5, 2011 from 4:00 PM to 5:00 PM (PST)


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Organizer

Global Product Management Talk

The Global Product Management Talk is a discusion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence.

http://www.blogtalkradio.com/prodmgmttalk
Global Product Management Talk: http://www.prodmgmttalk.com
Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx
RSS http://bit.ly/IyCnJD
Twitter @ProdMgmtTalk
Sponsor: http://bit.ly/gF0Tt3
Speak: http://bit.ly/f4xAIW
Contact: info@prodmgmttalk.com
Global map of product camps: http://bit.ly/phwTS1


Startup Product Talks

Startup Product Summit


Startup Product is a movement for product excellence through cross-discipline collaboration and holistic product perspective. There is a lifecycle that every product, startup, idea and project passes through to be realized. Focusing on where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue streams.
Site: http://startupproduct.com
Blog: http://startupproduct.wordpress.com
Meetings: http://www.meetup.com/StartupProductTalks/
Bring Startup Product Talks and Summit to your community! http://www.meetup.com/StartupProduct
Newsletter: http://bit.ly/WtN2oY
Twitter: http://www.twitter.com/startupproduct

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  News and Updates
Wednesday, November 30, 2011 - 2:57 PM

Global Product Management Talk On Impacting Product Launch & Event Marketing Success

Elizabeth Quintanilla, Marketing Gunslinger, Leads Discussion On Best Practices For Launching Products, Marketing Events And Product Camps
Elizabeth Quintanilla Developing a new product in a new category is a formidable task, but actually launching the product when it's ready for the market is often a missed opportunity for product managers and business owners.  A successful product launch can make a huge impact on whether a product succeeds or fails in the marketplace, however a product launch event alone is not a successful launch.  Because new products can earn about half their sales and profits far earlier in the product life cycle than expected, even a great product, developed with a market-driven approach, is vulnerable. Organizational issues, misunderstanding of roles and responsibilities, and the lack of a strategic approach are factors that can impact product launch success. Key to successful launch processes and product events is realizing where your product/event fits in the marketplace, and consistently communicating through a variety of marketing vehicles over a long range of time. This discussion will include analyzing Product Camp Austin as a stellar example of event marketing best practices.

Elizabeth Quintanilla, Marketing Gunslinger, will be speaking at the weekly Global Product Management Talk on Twitter Monday, December 5, 2011 at 4:00 PM Pacific Time, which will be Tuesday, December 6  at 11:00 AM Australian Time using the hashtag #prodmgmttalk

As a former Rocket Scientist, Elizabeth helped navigate spacecraft on their journey from Earth to Mars and as a systems engineer managed the requirements to transition to move navigational software from one code base to another.  However, her personal journey brought her back to Texas where she completed her MBA and was a product professional at IBM.  In 2009, Elizabeth became an active member of ProductCamp Austin and has been an active Marketing Gunslinger since.

Elizabeth says, “I am thrilled to join the Global Product Management Community on this twitter chat! I have seen various thought leaders and active community members bounce ideas, share best practices and more importantly - grow the community around product management and product marketing.  Looking forward to this twitter chat!”
Tuesday, November 22, 2011 - 2:45 PM

Global Product Management Talk On Product Portfolio Management

Veronica FigarellaVeronica Figarella, Product Management Professional, Leads Discussion About Effectively Managing Multiple Products


Today’s businesses are faced with reacting to the increased speed to market for new products, delivering shareholder value for existing products and allocating relevant resources, including people and money, to current and future projects. As a result, product portfolio managers are faced with legacy problems of too many projects underway and determining which, if any, are worthwhile.  They must alleviate issues of limited resources spread too thin and across too many projects, projects taking too long to get to market and a pipeline full of too many low value projects. Product portfolio management is about resource allocation to achieve corporate product and innovation objectives. Companies without effective product portfolio management are doomed.  This discussion will identify some tools and experiences to improve the demanding task of managing multiple products. 

Questions for Discussion:

Q1. Is there more to Portfolio Management than budgeting and resource allocation?

Q2. What are the consequences of poor Portfolio Management?

Q3. What are some of the approaches to Portfolio Management?

Q4. Why do we need a simple Portfolio Management Process?

Q5. When should the Portfolio Management Process kick in?

Q6. What are the key actions to design a Portfolio Management process?

Q7. When/How do you "kill" a product from your portfolio?

Q8. What is the best HR structure for optimal Portfolio Management?

Q9. Is there a "logical" way of grouping products to be managed by a single PM?

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