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Event Details
A personal profile is one thing, but if you want to use
Facebook® for business, this introductory workshop is for you. More than just a how-to, you'll learn marketing techniques to help you take advantage of what the site has to offer a small business.
We’ll use a combination of lecture and
hands-on, so bring your laptop and be prepared to work to build your business’s presence. Registration begins at 9:45am for early networking. There's also a 1/2 hour break between sessions.
Sign up for one or both parts:
Part 1: Create Your Fan Page (10:00am-12:00pm)
In this information-packed workshop, you'll learn:
- The key differences between a personal page, Fan page, groups and communities, and why Fan pages are usually better for business.
- All the basic page components and how they work.
- How to choose and set up the right profile pictures and vanity
URL’s.
- The importance of setting up notifications correctly.
- How to create your own customized Fan page.
- Key applications that come with Facebook.
By the end of the class, you’ll have a Fan page that will be more effective at promoting your business.
Part 2: Promote Your Page to Acquire "Likes" and Engagement (12:30-2:30pm)
Having a great page is just the beginning. In Part 2, you'll learn how to increase engagement with your company and brand by:
- Using specialized applications to benefit both you and your customers.
- Adding social widgets and badges to your website.
- Leveraging the connection between your blog, newsletter and fan page.
- Status tagging and how to use it to attract people who don't know you.
- Getting ideas about what you should and shouldn't say to visitors to increase "likes", interactions and rankings within Facebook.
By the time you leave, you’ll have concrete tools
you can put into practice immediately to get more people to your page,
like it and return for more.
Who Should Attend:
Small business owners and marketers who want to know how to create and promote effective Facebook fan pages:
- Ideally, you have already decided that Facebook is
the right social tool for promoting your business.
- Anyone who is not entirely comfortable with how Facebook works; we'll take you through it step-by-step.
Each class includes:
- About half instruction and half hands-on exercises with Q&A
- Comfortable classroom setting with Wi-Fi
- A take-home packet with a presentation handout and tip sheet
- Free parking
Remember to bring your laptop to the class
Instructors:
Robbin Block, founder of
Blockbeta Marketing and author of the highly-rated book Social Persuasion: Making Sense of Social
Media for Small Business on Amazon, combines the best
of traditional and new media like nobody's business. She believes strategy
always comes first when it comes to marketing and that no one tool, even
Facebook, will make a company successful -- it’s just part of a well-conceived
plan. With over 25 years of experience, she's given hundreds of engaging and
often humorous presentations that deliver a dash of economic theory with a
healthy dose of New York skepticism.
Robert Lani is a Social Agent at Venu, a Blockbeta subsidiary specializing
in social media marketing for events and entertainment. Robert has been instrumental
in growing attendance, fan base, and revenue for local entertainers through
day-to-day social media interactions on Facebook, Twitter and local social
sites.
Only 35 seats available for each class. Sign up today.
Social Persuasion Pre-Orders:
Get the book that explains what social media is all about for small business.
Save $5 if you buy your copy when you sign up for the class. You'll get your
copy when you arrive.
Also available in print and ebook from Amazon.
If you're interested in bringing an event like this to your organization, please contact us
We use and recommend Eventbrite to manage our ticket sales.
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When & Where
Phinney Neighborhood Center
6532 Phinney Avenue N
Room #36 in red brick building
Seattle,
WA 98103
Saturday, October 15, 2011 from 9:45 AM to 2:30 PM (PT)
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Hosted By
Blockbeta Marketing
Blockbeta Marketing, located in Seattle, provides training, counseling and
consulting for startups and small businesses. We specialize in the strategic integration of traditional marketing methods with new media. For more information, visit
Blockbeta Marketing
