Trib U: Social Media Masterclass

Thursday, October 13 | 8:30 a.m. - 4:00 p.m. | Chicago

In just one day, learn how to reach more of your customers online and respond to them effectively. This masterclass will introduce you to ways that social media can send more customers to your website and ultimately increase your business’ revenue.

By the day’s end, you will understand how:

• Social media can enhance your real-life relationships and extend your brand online
• To improve the design of your web site to increase your traffic and conversion rates
• To use SEO (search engine optimization) to attract targeted potential customers to your website
• To design a comprehensive social media strategy that is customized to your business’ unique needs and resources

In addition to these four sessions presented by Tribune’s digital experts, you will also hear from a panel featuring Chicago area business leaders who excel in social media. The panel will be moderated by Tribune’s Tracy Samantha Schmidt (@tracysamantha) and panelists include:

• Geoff Alexander, managing partner of Lettuce Entertain You’s Wow Bao (@geoffalex)
• Jennifer Kedinger, social media marketing manager of Hyatt Regency Chicago (@jenkedinger)
• Patrick Nunes, department manager of Language Services at Rotary International (@patricknunes)
• Crister de la Cruz, vice-president at Arment Deitrich, Inc (@cristerdelacruz)

Tickets to just the panel portion of the class are available for $20.