Organizers: Andrew Spong, John Worth, Silja Chouquet, Rob Halkes

11 September 2011

For those that will be in town, there will be an informal social event in the afternoon/early evening.

12 September 2011

08:30 Registration

09:00 Introduction: defining the day

09:30 Session 1: Trust filters and health information
Patients need reliable, relevant, accessible, best-evidence, patient oriented health information. They seldom find it. Who can patients look to as trust filters of health information? That is to say, where are patients being directed in the first instance to look for health information? By whom are they being sent? What do they find? What is their response? What would a patient-designed health information trust filter look like?

11:00 Coffee

11:30 Session 2: The evolution of the HCP-patient relationship
The health conversation needs strong representation from every constituency of interest. Patients are mobilizing across geographies in many different contexts, but the healthcare professional voice remains fragmented, and is arguably especially weak in areas of Europe compared to other geographies (cf. USA, Canada). In parallel, the nature of the dialogue between healthcare professionals and patients is evolving as the participatory medicine agenda gains momentum. How can healthcare professionals be encouraged to participate? Who are the leading voices? How can their best practice be disseminated? How is the evolution of the HCP-patient relationship improving health outcomes?

13:00 Lunch - to include invitation to delegates to independently review poster session within the building review the outputs of the ‘Pharma and Wikipedia’ project

14:00 Session 3: Healthcare design, healthcare delivery: social media, the ideal, and the real
Whilst it is hard to conceive how health systems could be retooled from the ground up, we can not only imagine, but hopefully also realize in fact, how the design of SM tools can help to deliver substantive improvements to patient outcomes, and thereby lead the reform of health systems? How realistic are these aspirations? What examples of best practice can we point to? What tangible, real world improvements in outcomes for patients can we identify? (US now online)

15:30 Finale - Interactive Webcam / Twitter-driven session focusing on inclusion of hcsmglobal community members who are not attending in person.

17:00 Close