Never before have so many different generations been asked to work together toward common goals. The ways people from the World War II generation to Generation Y think, feel and communicate vary dramatically and create obstacles. This seminar will help you understand and experience why each generation acts the way they do; how they affect others, how to work with them, and how to sell to them – critical pieces of succeeding in business today. 

Topics to be covered:

• Understand the attributes of the 4 active generations and why they are the way they are

• Appreciate why nourishing behavior for one generation is aggravating for another

• Connect to the sales & profit aspects of social networking by understanding the generational seeds that have made it happen         

• Recognize the generational factors changing the way businesses do business and consumers consume         

• Develop the ability to connect with people in a way that works for them, and for you         

• Eliminate the frustration of working with, and selling to, people you just don’t get

Presenter:

Larry Mandelberg, Principal,  MANDELBERG®

Presenters Bio:

Larry Mandelberg, Principal,  MANDELBERG®

Larry Mandelberg is a management consultant, writer, speaker, trainer and business lifecycle guru. In addition to his consulting practice, he writes a monthly column in the Sacramento Business Journal called Eyes on Business and serves as Board Chair for Innovative Education Management. In his spare time, Larry recently completed his Masters of Business Administration at Drexel University.

In 1986 Mr. Mandelberg defined an ROI-based method for evaluating technology acquisitions. He launched five successful start-ups, conducted a merger, completed a turn-around and in 2000, founded Sacramento’s first advocacy group for regional technology firms.

Larry regularly conducts workshops, seminars and training programs for managers and business leaders throughout the Sacramento region. He has spoken to groups such as the Institute of Management Consultants USA (IMC-USA), California Workforce Association (CWA), Alliance of CEO’s, Sacramento Entrepreneurship Academy (SEA), American Society for Training and Development (ASTD) and the Sacramento Area Organizational Development Network (SAODN).

Prior affiliations include the Institute of Management Consultants National Ethics Committee, Program Chair for the Institute of Management Consultants National Conference, past Board member of the Sacramento Metropolitan Chamber of Commerce, Vice President of Administration for Temple Or Rishon, and Vice-President of the Sacramento Graduate Student Association – Drexel University, Sacramento Campus.