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Event Details
Strategies for Launching a New Brand or Product
Online registration is now closed but please note that walk-ins are welcome!
Launching a new brand or product is no easy feat. In the increasingly crowded and competitive marketplace, it takes creative and integrated marketing tactics to win your share of the market.
AMA Boston is pleased to host Joan Schneider and Julie Hall, authors of The New Launch Plan, and principals of Schneider Associates — a Boston-based PR and marketing and communications firm that is a recognized leader in conducting innovative, multi-faceted launches for products, services, companies and communities. Using case studies from brand managers on the front lines, Joan and Julie will demonstrate best practices for fueling and sustaining launch success.
Special Announcement: At this event, the AMA will unveil the launch of its new logo & brand, in celebration of the organization’s 70th Anniversary. You will be the first to see the new look!
SPEAKERS
Joan Schneider
President, Schneider Associates
Julie Hall
EVP and Partner, Schneider Associates
EVENT DETAILS
Date: Wednesday, June 22, 2011
Location: Bentley University, LaCava Building 325 A-C
Time: 6:00 – 8:00 pm ET
Registration and Networking: 6:00 – 6:45 pm
AMA Logo & Website Launch: 6:45 – 7:00 pm
Presentation with Q&A: 7:00 – 8:00 pm
Free Parking: The closest parking lots are LaCava 3 and Morison 7, 8 and 9.
This is a networking event. Please refrain from imposing unsolicited sales activities on fellow AMA members.
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When & Where
Bentley University
175 Forest Street
Waltham,
MA 02452
Wednesday, June 22, 2011 from 6:00 PM to 8:00 PM (ET)
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