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Event Details
Save $5. Register by June 9th.
A personal profile is one thing, but if you want to use
Facebook® for business, this introductory workshop is for you. More than just a how-to, you'll learn marketing techniques to help you take advantage of what the site has to offer a small business.
We’ll use a combination of lecture and
hands-on, so bring your laptop and be prepared to work to build your business’s presence. Sign up for one or both parts.
Part 1: Create Your Fan Page (11:15am-1:10)
In this information-packed workshop, you'll learn:
- The differences between a personal page, Fan page, groups and communities, and why Fan pages are usually better for businesses.
- All the basic page components.
- How to choose and set up your profile picture and vanity
URL’s.
- The importance of setting up notifications correctly.
- How to create your own Fan page in the workshop and make it more relevant and customized with layout.
- Key applications that come with Facebook.
By the end of the class, you’ll have a Fan page
customized for your business.
Part 2: Promote Your Page to Acquire "Likes" and Engagement (1:20-3:15pm)
Having a great page is just the beginning. In Part 2, you'll learn how to increase engagement with your company and brand by:
- Using specialized applications to benefit both you and your customers.
- Adding social widgets and badges to your website.
- Leveraging the connection between your blog, newsletter and fan page.
- Status tagging and how to use it to attract people who don't know you.
- Getting ideas about what you should and shouldn't say to visitors to increase "likes", interactions and rankings within Facebook.
By the time you leave, you’ll have concrete tools
you can put into practice immediately to get more people to your page,
like it and return for more.
Who Should Attend:
Small business owners and marketers who want to know how to create and promote effective Facebook fan pages:
- Ideally, you have already decided that Facebook is
the right social tool for promoting your business.
- Anyone who is not entirely comfortable with how Facebook works; we'll take you through it step-by-step.
Each class includes:
- About 1 hour of instruction and 3/4 of an hour of hands-on exercises and Q&A
- Comfortable classroom setting with Wi-Fi
- A take-home packet with a presentation handout and tip sheet
- Free parking
Remember to bring your laptop to the class
Instructors:
Robbin Block, founder of
Blockbeta Marketing and author of Social Persuasion: Making Sense of Social
Media for Small Business available on Amazon, combines the best
of traditional and new media like nobody's business. She believes strategy
always comes first when it comes to marketing and that no one tool, even
Facebook, will make a company successful -- it’s just part of a well-conceived
plan. With over 25 years of experience, she's given hundreds of engaging and
often humorous presentations that deliver a dash of economic theory with a
healthy dose of New York skepticism.
Robert Lani is a Social Agent at Venu, a Blockbeta subsidiary specializing
in social media marketing for events and entertainment. Robert has been instrumental
in growing attendance, fan base, and revenue for local entertainers through
day-to-day social media interactions on Facebook, Twitter and local social
sites.
Only 26 seats available for each class. Sign up today.
Social Persuasion Pre-Orders:
Get the book that explains what social media is all about for small business.
Save $5 if you buy your copy when you sign up for the class. You'll get your
copy when you arrive.
Available in print and ebook on Amazon.
If you're interested in bringing an event like this to your organization, please contact us
We use and recommend Eventbrite to manage our ticket sales.
Attendee List
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When & Where
Phinney Neighborhood Center
6532 Phinney Avenue N
Room #1
Seattle,
WA 98103
Saturday, June 18, 2011 from 11:15 AM to 3:15 PM (PDT)
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