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Understanding where your traffic comes from, what brings new users to your site, what they do and when your site is absolute key in making your web business effective. To optimize return on investment you need to measure how users react to campaigns and more importantly what makes a visit into a sale (conversion). In this workshop we will introduce tools and techniques used to analyse web traffic.
Topics will include:
- How to understand where your visitors come from and what they're looking at
- How to use analytics to troubleshoot problems with your site
- How to use analytics to inform your content strategy
- Work out which pages convert customers the best
- Using different analytics tools to measure social media buzz
This workshop will be presented by Malcolm Coles, a successful internet strategy consultant.
The UKTI Online Business Essential Clinics series addresses common business issues in web and tech companies. Our presenters are successful entrepreneurs, CTOs, investors and lawyers, who are amongst the best in the UK’s web sector. To find out more about the series and RSVP to upcoming events please see here.
The Online Business Essential Clincs are delivered in partnership with UKTI 
When & Where
Young Foundation
18 Victoria Park Square Bethnal Green
Bethnal Green
E2 9PF London
United Kingdom
Thursday, June 30, 2011 from 6:30 PM to 9:00 PM (GMT)
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We make yummy food
