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TV is facing the perfect storm of change: Social Media, on-demand
technology and mobile are taking it to places it has never been before.
The implications for content developers, advertisers and investors is
overwhelming and portends a great new shift in the media world.
Starting with Facebook and Twitter tie-ins, TV is forming a new kind
of interactive medium. Hardware and devices by Panasonic, Samsung, Raku,
Boxee and Google TV along with services like Fios TV and U-verse, TV is
breaking down the wall between viewer, creator and broadcaster.
The emerging viewer ecosystem and fed by social media entrepreneurs
may soon alter the TV viewing experience completely. How will all this
impact how you use as well as watch TV“and what are the profitable
possibilities from an on-screen social culture? We'll explore it all
through this CE Week NY iBreakfast/eTV World TV Goes Social Conference.
CONFERENCE AGENDA:
1:00 - 1:50 The Social TV Platform: The New Hardware Options
New viewing devices, settop boxes and internet unifying services are adding a new dimension of utility to the TV.
2:00 - 2:40 Monetization - Software and Services That Promise Upside
TV is at the heart of the advertising world - so new Social TV services
and apps promise to attract major advertiser interest. See what they
are, how they work and how you can take something off the trillion
dollar TV ad market.
2:45 - 3:45 An App for That? The New Apps & Software
Facebook and Twitter are today's social media options but they weren't
designed to synch with the TV watching experience. A new wave of
purpose-built software and Apps promises to change all that!
4:00 - 5:15 The Vision - How The Social Viewer Will Experience TV
The pieces are coming online, programming executives and marketers have
forged dramatic campaigns out of the Facebook and Twitter. But these are
still intermediate, transitional steps compared to the new viewing
interaction and audience marketing models that are about to emerge.
Here's how to be at the forefront of the New Social TV User Experience.
Andy Mitchell, Facebook