Tuesday, September 16, 2008 from 1:00 PM - 4:00 PM (ET)
Topic & Speaker:
Steady As She Goes—Direct Mail in a Turbulent Economy by Tom Hurley. 1:30 pm - 3:00 pm , immediately following the AFP luncheon The economy, the stock market and home values may fluctuate. But the passions of individual donors stay with them for life and direct mail is still the best way to keep the relationship alive. We’ll discuss the trends in donor fundraising, how to allocate resources in turbulent times and short-term tactics when your budget gets really tight. Wyndham Westshore, Centre Club
Cost: Free of charge for members, $25 for non-members
A local membership association of fundraising professionals
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