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Event Details
MS&L Breakfast Scramble
September 18 - A
Breakfast Seminar for Communications Leaders
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Beyond PR & Blogging: Strategy for Implementing Social
Media
A revolution has occurred in the way people are
communicating and connecting. Is your company keeping up pace?
A recent study by TNS Media Intelligence indicates that 95% of communications executives believe social media will grow in significance over the next five years; yet, experience tells us that many are stalled by the process of getting
started with a social media strategy in their business. In particular, they are trying to understand the
impact new media will have on their business, employees and
reputation – and how it fits with their overarching
strategy.
A handful of companies – large and small – have been
early adopters in this space and successfully integrated
social media into their overall communications plan. MS&L
presents an opportunity to explore what the “winning”
companies are doing right and how to jump-start your
efforts.
This MS&L Breakfast Scramble is an educational morning
treat. Program highlights include information on:
- Kick-starting a social media strategy with proven
process
- Leveraging existing assets for your social media
efforts
- Moving your Web strategy from information delivery to
relationship building
- Measuring social media results and driving more traffic
to your Web site
- Tracking and enhancing your company’s online reputation
through social media
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Speakers
Melanie Babcock
Senior Vice President
Digital Strategy, MS&L
When
September 18, 2008
7:00 -
7:30 a.m. Breakfast
7:30 - 8:30 a.m. Program
8:30 - 9:00 a.m. Q&A
Where
The Westin Hotel
601 S. College Street
Charlotte, NC 28202
(704) 335-2023
RSVP!
For more
information, call Arjan Timmermans at (404) 870-6805.
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MS&L Breakfast Scramble: Food for the (PR) Mind
An MS&L Breakfast Series for Communications
Leaders
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© 2008 MS&L Atlanta, 1170 Peachtree Street, Suite
400 Atlanta, GA 30309.
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Hosted By
MS&L Atlanta
Founded in 1964 as the first public relations agency in the Southeast, today MS&L Atlanta is the South's leading full-service communications firm.
Our main clients include The Coca-Cola Company, The Home Depot, UPS, Philips,
SunTrust and many other leading companies and brands.
We offer significant expertise in:
- Digital communications
- Interactive strategy & design
- Communications consulting
- Public relations
- Marketing
- Marketing communications and design
MS&L Atlanta offers talented and highly-experienced professionals committed to delivering powerful communications programs that achieve our clients’ business objectives. We use a discipline-neutral approach to secure compelling publicity, build brand preference, drive sales and grow reputation. From mass media campaigns to targeted marketing programs, we seek to leverage the most influential communications channels to reach audiences important to our clients’ businesses.
We’re organized by practice groups and specialty communications areas. Our client service focus ensures that our senior team of 11 veteran professionals – with an average of 19 years of communications experience – provide hands-on client support.
