'Talking Interiors' - Alannah Weston

Alannah Weston was creative director of British department store chain Selfridges from 2004–2014, and is now deputy chairman of Selfridges Group. She is credited with reinvigorating the store with Selfridges being voted the ‘World’s Best Department Store’ by the International Association of Department stores, twice in the last three years. Her creative directorship has redefined Selfridges’ role in London’s retail landscape, ushering in an increase in sales of over 50 percent. Entertainment, interaction and spectacle are very much part of her vision. 'People now have so much choice – sports events, museums, theatres, these are all our competition. They want intellectual, cultural and, yes, spiritual nourishment. They don’t just want to buy things.'