Speaker:  Ivana Taylor

Ivana Taylor is in the business of making you the obvious choice for your ideal customer.  But that isn't how she started her career - or is it?  Ivana is the publisher of DIYMarketers.com and the president of Third Force Marketing.  So if you haven't guessed - she's a marketing professional. 

During her fast and furious 15 year corporate career, she got her start selling long distance in the 1980's when the Bells broke up and then moved into manufacturing where she was instrumental in re-positioning West Pharmaceutical Services, a NY Stock Exchange company that supplies just about every injectable drug component in the industry as well as the packaging for many common over-the-counter pharmaceuticals.  After that, she was quickly recruited to do the same for a check valve manufacturer in Dayton.  Her reputation for positioning manufacturers for success brought her here to the Akron/Cleveland area as the Worldwide Director of Marketing for Alpha Technologies (previously known as Monsanto Instruments).

Ivana will talk about how to identify your Unique Selling Proposition, then turn those services into a turnkey business that you can run - rather than it running you.