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Get PR Smart: Using Research to Guide Your Advocacy Strategy
Friday, September 16, 2011 from 9:00 AM to 10:30 AM (EDT)
Washington, United States
Can opinion research help unlock the key to winning your advocacy effort? From free survey platforms and social media polling to state-of-the-art message testing, we will be discussing the research tools that you can apply to increase your campaign’s effectiveness. Join us as we explore how public affairs campaigns use research to find, reach, and win over their audience.
When & Where
The National Press Club
The National Press Club, a private club for journalists and communications professionals, has been a Washington institution for more than a century. It is also a world-class conference and meeting facility that hosts thousands of events each year for sophisticated clients from around the globe. And while these are the Club’s functions, its mission is to be The World’s Leading Professional Organization for Journalists. It is a social and business organization dedicated to supporting the ongoing improvement of the profession of journalism.