Building a Social Media plan that gets REAL Results

Friday, April 8, 2011 from 9:30 AM to 10:30 PM (ET)

Dayton, United States

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Krista Neher is a bestselling author, international speaker and leading authority on social media, and is currently the CEO of Boot Camp Digital (www.bootcampdigital.com), a leading provider of social media marketing training and consulting solutions.

Krista is booked for April 8 NMD meeting. Here's her topic:

Building a Social Media plan that gets REAL Results

With the explosion of social media, many businesses are rushing in without taking the time to build a strategic plan that will really get results. Most businesses fumble around in social media and don’t get the results they want.

An average person on Facebook is connected to 190 people/pages/groups/events. There are 30 million blogs and only 60 million blog readers. If you want to break through the clutter you need a plan - just showing up isn't good enough anymore. This presentation covers the 8 steps to build a social media plan that works and focuses on how to actually drive your business with social media.

We’ll cover the biggest mistakes that businesses make in social media and how to avoid them.

Krista is a bestselling author, international speaker and leading authority on social media, and is currently the CEO of Boot Camp Digital (www.bootcampdigital.com), a leading provider of social media marketing training and consulting solutions.

Krista is a social media pioneer; creating one of the first successful corporate Twitter strategies and corporate blogs – long before “social media” was even a recognized term.

After spending nearly 6 years at Procter and Gamble working on some of the biggest and most successful product launches, Krista went on to become the Vice President of Marketing at an internet start-up. Krista started Boot Camp Digital in 2008 and has created training programs for hundreds of advertising agencies, marketing departments and small and medium business owners in social media marketing.

Krista (www.kristaneher.com) is also the Managing Director and curriculum creator for the Institute for Social Media at Cincinnati State, author of the Social Media Field Guide and is currently working on a text book on social media marketing.

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