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Braziliality March 2011 presents Azul Serra

Tuesday, March 29, 2011 at 7:30 PM - Wednesday, March 30, 2011 at 1:00 PM (GMT)

London, United Kingdom

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The world is facing a moment of intense change. Old rules can’t be applied anymore on our Civilization. New communication tools are allowing people to express, to manifest, and to connect their selves. The Era of hidden crimes and no man’s land is ending. 

The Arabic Pro Democracy Uprisings, like in Tunisia, Egypt, Libya and other countries are being led by the new generation; youth is bringing hope for the old demands.

As part of this new generation as well, Azul Serra had the privilege to witness these movements and quickly share his viewpoint with his personal social network. People could merge with him in such an important moment of history, following his impressions, as a consequence of the same Connection and Interaction that allowed the revolutions, both of democracy and communication in the Arabic world. 

“Irreversible” brings a personal look on people who are suffering the effects of this hard moment of transformation. Photos taken in Tunisia, Libya and Egypt during the Revolutions that are changing forever the history of Our lives.

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Azul Serra has worked on films as a Director of Photography for the past 6 years. He uses his camera and light as instruments, to find new ways to portray stories.

“I try to create a new vision through the use of  colours, tonalities, movement and rhythm, so that different worlds emerge, which make us reflect on reality.“

Since 2007, he has been based in London, working as a freelance Director of Photography on many different projects, including feature and short films, documentaries, music videos, corporate films, television shows, advertisements, theatre, installations and performances. Some of these projects have been screened and awarded prizes at international festivals in Rio de Janeiro, Berlin, Tokyo and Rome.

Over the past three years, he has also directed and edited several projects, given a number of workshops and travelled to many countries, covering news events with an international correspondent for Broadcast TV.

After so many different projects, his focus is now on projects that generate greater awareness of our social and enviromental problems, aimed at a wide audience. Azul is collaborating with people and organisations already working in this area, combining skills and making films to be proud of.

He aims to tell stories of characters, places and situations which help to open people’s perception and consciousness of the world. Such stories can be told in many different ways: feature films, documentaries, web videos, virals, TV programs and so on. The format isn’t important; it’s the message behind it that counts.

www.azulserra.com

 

When & Where



Made in Brasil Bar
12 Inverness Street
Camden
NW1 7HJ London
United Kingdom

Tuesday, March 29, 2011 at 7:30 PM - Wednesday, March 30, 2011 at 1:00 PM (GMT)


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Hosted By

Braziliality



Braziliality is a not-for-profit cross-cultural project, showcasing artwork by Brazilian artists and international artists inspired by Brazil, creating a 360-degree perspective of the influence of contemporary Brazilian art and culture around the globe. Our mission is to support new art, particularly art with technology, and new talent inspired by Brazil.
Braziliality started in July 2008 and with almost three years, we have presented the work of 147 artists from 24 countries had had their work showcased in 28 exhibitions that attracted over 1,595 people to private viewings. More than 8,160 people have seen the Braziliality exhibitions. In these three years, Braziliality will have worked in partnership with The Brazilian Embassy in London, Forman’s Smokehouse Gallery, Made in Brasil Bar, Jungle Drums Magazine, Leros Magazine, Record Television, Canal Londres, Latin America Bureau, ABC Trust, Visual Brasil Festival in Barcelona, Deslocamentos in Berlin, Fourth Plinth Pedal Power project, Planarama, Abelha Cachaca and Favela Chic and we hope to be working with many more interesting people, business and organizations in the future.
Braziliality is opening a new membership scheme for artists, offering tailored consultancy for their international careers, informing them about jobs and bringing them news of relevant art events. Braziliality produces art shows, networking events, exhibitions and festivals working together with Brazilian organizations and events in Europe.
The project was created by Alicia Bastos and now partnering with Bianca Turner as a production specialist and it benefits from the curatorial knowledge of Pier Tosta. 
www.braziliality.org