WXW Forum 11 – Now We’re Talking

WALK-IN'S WELCOME  -  $99 AT THE DOOR

WXW's dynamic, all-day forum for women business leaders is back ! 

WXW Forum 11 Agenda

8:00–8:30am Registration & Mingling
8:30–9:00am Welcome
9:15–11:15am Workshops
11:30am–12:30pm Lunch
12:30–2:30pm Keynote Speaker: Debra Fine & Exchange Sessions
2:45–3:45pm Mini Panels
4:00–4:45pm Wrap-up & Door Prizes
4:45pm Happy Hour

KEYNOTE SPEAKER BIOGRAPHY - DEBRA FINE

Debra Fine is the author of bestselling books The Fine Art of Small Talk: How to Start a Conversation, Keep It Going, Build Networking Skills—and Leave a Positive Impression and The Fine Art of the Big Talk How to Win Clients, Deliver Great Presentations, and Solve Conflicts at Work (Hyperion) and a 15+ year member of the National Speakers Association. Her recent media appearances include The Today Show, The Early Show, NPR Morning Edition, Fox Business News and CNN. View additional information about Debra at www.DebraFine.com.

MORNING WORKSHOPS - (Choose 1 while registering)

WORKSHOP 1 -  Time Management and Productivity...

Presenters: Beth Stoner, Principal, Delta Possibilities, LLC & Rebecca Lopez Kriss, MPP Candidate, 2011, Gerald R. Ford School of Public Policy University of Michigan

Are you struggling to find time for your most important priorities? Do you feel out of control with how you spend your time? Are you often in crisis management mode? In this session, you will learn sound time management practices that lead to increased productivity. You will discuss how to prioritize multiple concurrent and sometimes competing tasks, make the most of your workdays, and find balance between work and life. You will leave the session with a plan for managing your time in a more effective, efficient and meaningful way that makes your business and life more balanced and productive.

WORKSHOP 2-  Measuring Your Marketing Initiatives

Presenter: Jennifer Simich, President and Founder Constructive Marketing Group

Do you wonder where your marketing dollars go? Are you missing opportunities to promote your business because the marketing dollars have run dry? Do you know how to evaluate social media and other tactics? Measuring marketing initiatives is easier than you think. In this session, you will review your marketing initiatives and evaluate their past performance. You will gain an understanding of metrics for different marketing tactics. You will learn how to confidently report meaningful results to management and team members. This session will give you take-away tools to manage and measure your marketing program.

WORKSHOP 3- Hiring and Training for Great Service

Presenters: Ann Lofgren, Consultant, and Elnian Gilbert, Project Manager,  ZingTrain, Inc.
   
“How do you get your staff to do that?” We’ll answer that question and more in our workshop, Hiring and Training for Great Service. Zingerman’s has set the standard for great customer service in the specialty foods industry. This success comes from combining an innovative service philosophy with practical working systems, all of which ZingTrain will share in this workshop. Zingerman’s approach has been successfully applied in a wide variety of businesses and non-profits that are committed to improving the quality of their customer service, including banks, insurance agencies, health care providers, museums, libraries, and non-food retailers.

WORKSHOP 4-  STOP PLAYING SMALL! Standing Out as a Woman of Power, in Body, Word and Deed

Presenter: Eleni Kelakos www.s-p-e-e-k.com and www.elenispeaks.com

As women in business, it’s in our best interest to lead out with power, passion and conviction—to stand up for what we believe and stand out in all our magnificence. Instead, and all too often, we shrink to fit, capitulate when challenged, apologize for our strengths and abilities and diminish unique voice. It’s time to take charge, take action and stop playing small! This workshop will teach you practical presentation and communication techniques to help you do just that. You’ll learn 10 ways to help you stand and be perceived with more authority and impact; how gender affects listening and communication and how to make it work for you; and how to use your voice, words and body language to better reflect your power and command the attention you deserve.

WORKSHOP 5 - Diversify U: Define your Value. Grow your Worth.

Presenter: Stephanie Little, President & CEO, Diversify U

In this session, participants will explore the topic of diversification and reinvention for their company or career. During the workshop, you will learn about the best practices from business leaders while developing a personal toolkit for success. You will begin the process of defining your translatable skills/value and recognizing barriers to success. Additionally, grants and financial strategies will be discussed. Participants will leave the session with a customized strategy for diversification and reinvention.

WORKSHOP 6 - Choose Wisely: Selecting the Right Team for Business Success!

Presenters: Nancy Mullins Manager, Talent Acquisition & Development - NSF International, President & Owner - Putting People First, LLC & Cynthia Richardson, SPHR/GPHR President & Owner - People Focused, LLC

Your employees are your biggest asset. Choosing the right people is critical to your business’s success. In today’s market, you may have dozens of applicants for each open position. How do you make sure you are selecting the right person? In this interactive session, participants will learn the difference between hiring employees and selecting exceptional team members. You will understand how to be prepared for the hiring process, know how to get past the glowing resume and down to the real person. You will be able to identify the talents needed for candidates to be successful in the position, practice behavioral interviewing techniques to help you uncover those talents and learn how to sell the right candidate on the job. Additionally, participants will share many tips for successfully on-boarding their new team members and to start building the positive relationship that will lead to retaining those exceptional people.

AFTERNOON MINI-PANELS- (Choose 1 while registering)