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Strategies for Opening Your Brand
Many of today’s best brands are powered by the technologies, traits and trends of the digital channel. Old mass-marketing push tactics are being superseded by the pull of an online population prolifically creating, sharing and influencing each other. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority and demanding consumer: the iCitizen.
Join futurist author Nita Rollins as she explores how radical business imperative emerges from these forces and how you and your business have to open up to consumer involvement in your brand’s messages and offerings. Learn about both the risk and immense rewards of doing so, and how to set a framework to become O.P.E.N. – On-demand, Personal, Engaging and Networked.
Key Take Aways:
• Learn how to frame your brand to be O.P.E.N.
• Become engaged with the new authoritative consumer
• Understand the importance of communities and changing from push to pull marketing for a web-made world
When & Where
UnsubCentral
701 Brazos, Ste 800
Austin,
TX 78701
Wednesday, August 6, 2008 from 6:30 PM to 8:15 PM (CT)
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Hosted By
Austin Interactive Marketing Association
AustinIMA is a non-profit professional association dedicated to championing innovation in digital marketing to brand marketers, publishers and agencies through educational, networking and association events.