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Event Details
Nurturing & Developing A Brand
Tom Benson, CEO and Co-founder, WildPlay Ltd.
Tom Benson, co-founder of WildPlay will be speaking to ‘nuturing and developing a brand’. WildPlay Element Parks is the result of a lifetime of experiencing adventure in the great outdoors. Founders Gord Ross and Tom Benson are avid climbers and paraglider pilots. Having worked as certified climbing guides, each spending over 15 years leading climbing adventures and teaching people about the outdoors. They had been thinking of ways to use the power of the group experience to introduce more people to outdoor adventure activities. Both knew the steep learning curve and high level of commitment for adventures such as climbing was often a deterrent for some people and intimidating for others.
Gord had discovered tree-to-tree parks during his travels to Europe and South America and was researching them with Tom as a way to deliver the outdoor experience to a greater range of people. They recognized this would be an excellent way to realize their desire of bringing the outdoor experience to more people without the steep learning curve. After two years of product testing, they decided to bring adventure recreation systems and supporting environmentally sensitive building methods to what is a growing list of operating park locations.
Who: Tom Benson WildPlay
When: Thurs, Mar. 31, 2011 11:45am to 1:30pm
Where: The Union Club, 805 Gordon Street, Victoria
If you haven't renewed your membership or joined SME, why not do it now? Join here.
A REMINDER TO MEMBERS
- We encourage you to bring a guest who you feel may benefit from this presentation and/or may also benefit from possible future membership in Sales & Marketing Executives-Victoria.
- If you are not able to attend this meeting, please consider sending a business associate who you feel will benefit as your alternate, thereby capitalizing on the value of your membership.
- Our monthly meeting draw prizes are always well received and appreciated, and are an excellent opportunity to further promote your unique business offering to fellow members and guests. Thank you for your continued generosity and support.
We look forward to seeing you soon!
When & Where
805 Gordon St
Victoria,
V8W
Canada
Thursday, March 31, 2011 from 11:45 AM to 1:30 PM (PT)
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Hosted By
Sales & Marketing Executives Victoria
SME - Sales & Marketing Executives Victoria is a long standing Victoria based organization focused on sales and marketing professional development for Executives, Managers, Experts or Business Owners.