President & Owner
The Sunshine Group

Bio:
Damien Wiesenfeld is president and owner of The Sunshine Group and is a professional of the promotional product industry for more than 16 years. His experience in creating custom advertising and promotional solutions for private, public, and not-for-profit organizations has positioned him to be uniquely qualified as both a consultant and business partner for companies of any size. During his presentation, Damien will provide a contextual background of promotional products, their value in marketing activities, how to integrate into social media marketing, and real world case studies of successful campaigns.

Description:
Consumer behavior and engagement with companies is changing every day, while the channels and tools available to reach them continue to grow. Additionally, marketing teams have been forced to do more with less and finding time, resources, and budget dollars to leverage every channel becomes even more challenging. In this session, participants will understand the value of promotional products when implemented in support of marketing social media tools and channels to existing and potential customers. 

Learning Objectives:
After this session, attendees will know:

• What constitutes a promotional/advertising specialty product.
• The impact promotional products on brand retention and customer favorability.
• How to leverage promotional products within a campaign.
• How to provide a more integrated marketing solution that incorporates promotional products as a means to add to a successful campaign.
• The importance of measurements around promotional activities.
• Several examples and case studies from successful campaigns.

Location:

downtowncredo.com/

*** The downtown credo is a  non-profit coffee shop, centered around downtown Orlando, striving to become a community living this credo: "Life is worth living. I refuse to merely exist. I pursue a life of meaning and purpose, fulfillment and joy.The world is not yet as it ought to be. Neither is Orlando. Niether am I. Yet, I reject apathy and despair.  I engage the world, Orlando, and myself to make an impact for good.I am not alone. I press through narcissism, isolation and self-sufficiency striving to live in authentic community."