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Event Details
Product Management 2011: Creating Products that People Want to Buy
Tuesday, May 24, 2011
7:30 –8:00 Networking
8:00 - 9:30 Program
9:30 - 10:00 Q&A/Networking
Tower Club - Tysons Corner
Cost: $75
Bring your team! For this event, we invite you bring along your product management and marketing folks to interact with other members and their teams. Note: non-members must accompany members to this event. All attendees will be entered in a drawing to win a copy of Tuned In, co-authored by Craig Stull, founder and CEO of Pragmatic Marketing.
Join your TMA members for what promises to be an engaging, dynamic session on successful strategies for product management and product management marketers. Steve will specifically address staffing considerations, resources, and organizing priorities for products.
The last TMA event to feature Pragmatic Marketing sold out early, so don't delay.
Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor since 1996 and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy.
Steve is a popular keynote speaker at forums throughout North America and author of many articles on technology product management. His ebook on product management has been downloaded thousands of times. He also blogs on the topic at productmarketing.com.
In the meantime, take a look at Pragmatic's most recent Annual Product Management and Marketing Survey Results:
Elizabeth Shea, TMA Chair
When & Where
The Tower Club
8000 Towers Crescent Drive
Suite 1700
Vienna,
VA 22182
Tuesday, May 24, 2011 from 7:30 AM to 10:00 AM (ET)
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Hosted By
Technology Marketing Alliance
The Technology Marketing Alliance is the definitive forum for the top technology marketers in the Washington, D.C. area. Its members consist of Vice Presidents and C-level marketers who are shaping the region's technology brands. TMA membership is by invitation only to ensure that everyone involved is there for one reason only—to develop a forum for idea exchange and continuing education.
