Think you know everything about social media? Come laugh and learn as we dissect the twelve worst social media campaigns of 2010.

Amid #SMWNYC tales of genius and triumph, the SUXORZ panel is the Greek chorus.

The Suxorz occurs in four rounds. Each panelists talks about a 2010 social media campaign she/he hates, showing a slide or Youtube clip, then the drunken mob audience comments and votes on the worst campaign of that round.

Finally, we review the winners of each round and vote on the grand champion Suxorz campaign. Audience heckling and wisdom are welcome throughout.

It's like what we've done in past years at SXSW... with lubrication!

Together, we'll shame the marketers who abuse people-powered media. And learn a few lessons ourselves along the way.

This year's nominees include: Leo Burnett's HumanKind, Nestle, BP, CVS Cares,  Dr. Pepper, Mercedes Tweetrace and Fast Company's Influence Project. Check back for updates!

Panelists:

Jessica Amason, Mother NY and ThisIsWhyYoureFat (@jessamason) 

Brian Clark, GMDstudios (@gmdclark)

Brian Morrissey, Ad Week (@bmorrissey)

BL Ochman, Proof Digital Media (@whatsnext)

Henry Copeland, Blogads.com (@hc) moderator

Jon Accarino (@accarrino) of Definition6 will our SocialDJ. To get in the spirit, feel free to submit SUXORZ candidates to http://on.fb.me/suxorz or by Tweeting with #suxorz11.