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Event Details
Writing for the Web Workshop
Do you write or edit content for your organisation’s website (intranet, Internet) or social media channels (blog, Twitter, Facebook, LinkedIn and so on)? We’ll show you how to design and write content that works well for an online audience.
A user experience approach
Our training focuses on improving your users’ experience of your content. Our key themes are:
- Useful—producing content that meets the needs of users
- Usable—writing and designing content that works well for online reading
- Accessible—making content usable for people with disabilities.
How we teach writing for the web
The workshop is divided into short modules ranging from 30 to 60 minutes.
The introductory sessions involve small and then larger group discussions. For the main modules, we give a short (15 mins) presentation on the topic, then review by discussing real-world examples. You’ll do an exercise to apply the techniques we’ve presented, and we’ll discuss the exercise.
We encourage you to bring some examples of your own content to review along with the exercise materials that we’ll provide.
You’ll have the chance to ask questions and offer suggestions during the workshop.
Workshop facilitator
Dey Alexander is a web content specialist. She has facilitated hundreds of usability tests and witnessed the problems that poor content creates. She will share her experiences and research findings to give you a good sense of what does and does not work well online.
Workshop notes and resources
You’ll get a set of notes (100+ pages) and we provide a range of online resources to help you apply what you learned after the workshop.
Cost
$620 (incl GST) per person, includes lunch. 10% discount for early or group registrations.
Workshop timetable
Workshop starts at 9.00 am and finishes around 4.00 pm.
| Time | Length | Description |
| 8.30 am |
30 mins |
Arrival tea and coffee |
| 9.00 am |
30 mins |
Introduction, part 1: What we know about content
Group discussion of ‘The 4 Cs of content’: components, characteristics, challenges, characters
|
| 9.30 am |
30 mins |
Introduction, part 2: What we know about users
We will review the latest research on users’ online reading behaviour and discuss how this should affect the design of web content. |
| 10.00 am |
30 mins |
Useful
Group discussion of useful versus low value content. We’ll consider two strategies that help to produce more useful content. |
| 10.30 am |
15 mins |
Morning tea |
| 10.45 am |
60 mins |
Findable
Write content to make it easier to find, re-find and share on social media networks. We’ll discuss what writers need to know about search engines and users’ search behaviour. We’ll focus on important search ranking factors such as the page title and keyword research. |
| 11.45 pm |
60 mins |
Scannable
Structure and design content to make it easier to scan-read. We’ll discuss order and grouping, headings, paragraphs, lists, tables, graphics and links. |
| 12.45 pm |
45 mins |
Lunch |
| 1.30 pm |
45 mins |
Readable
Write content that’s easier to read. We’ll cover choice of words, sentence length, use of active/passive voice, nominalised verbs and personal pronouns. We’ll discuss the evidence that shows the benefits of writing in a plainer style. |
| 2.15 pm |
45 mins |
Concise
Write concisely by removing unnecessary content and words. We’ll show you how to include all the detail needed with fewer words. |
| 3.00 pm |
15 mins |
Afternoon tea
|
| 3.15 pm |
45 mins |
Accessible
Make content more accessible for people with disabilities. We’ll provide an overview of the Web Content Accessibility Guidelines 2.0 and focus on text alternatives for images. |
Testimonials from workshop participants
’5 stars – very informative, direct and structured’
Julie Bray, Queensland Health
‘Useful, practical advice that has immediate application’
Simon Langsford, SA Museum
‘Very informative, well presented, good examples’
Emma Curtis-Bramwell, La Trobe University
‘Friendly, fun environment. Great examples, excellent notes. A great workshop. Lots to implement!’
Annie O’Neill, Ballistic Publishing
‘This workshop had a practical focus with lots of useful strategies I can apply back at work’
Lisa Richardson, Pearson Education
‘Great research to back up examples. Good examples used throughout course. Great reference material to go back to’
Selina Smyth, PIRSA/Safework SA
‘Engaging and very relevant. Dey is a fantastic facilitator. It’s obvious that everyone enjoyed the day and will put learnings into practice’
Erin Kurth, Melbourne Water
‘Coming from a fairly basic web writing background, I now feel confident and more importantly, excited about tackling a work project rewriting some of my team intranet pages’
Anna Ringelstein, National Australia Bank
‘I highly recommend anyone who looks after web content to attend this workshop. It actually gives you skills you can use every day. Plus the presenter had a great sense of humour, which made the day much more fun!’
Sally Bolton, Australian Electoral Commission
‘The presenter was clearly qualified to run this course. The course was very easy to follow and had real practical and relevant examples’
Nathalia Lapierre, Westpac
Event Contact
Online Accessibility
Phone: 1300 367 055
Fax: 03 8378 1204
Email: webaccess@visionaustralia.org
Cancellations
All cancellations will incur an administration fee of $12.50. If notification is received 14 calendar days prior to course start date a full refund less administration fee will be provided; Cancellation between 14 and 7 calendar days prior to the course will result in a 50% refund less administration fee. Cancellation less than 7 days prior to the course, fees will not be refunded. In the event a course is cancelled by Vision Australia, a full refund will be provided to all applicants.
Where
Creek Street
200 Creek Street
Brisbane
4000
Australia
Other Maps:
Hosted By
Vision Australia
The Web Accessibility team at Vision Australia has been providing government departments, large corporations and community groups with web accessibility consultancy, testing, training and production services since 1999.
The advice and training we provide is based on the W3C Web Content Accessibility Guidelines version 2 (WCAG 2.0), and best practice from our extensive knowledge of working with people with disabilities.
Vision Australia is a not-for-profit organisation and is a partnership between people who are blind, sighted or have low vision.
