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Web Analytics: Making Sense of Online Data

Tuesday, May 24, 2011 from 9:00 AM to 5:30 PM (GMT)

Teddington, United Kingdom
Web Analytics: Making Sense of Online Data

Ticket Information

Ticket Type Sales End Price Fee Quantity
Delegate Ended £247.50 £6.50
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Event Details

All courses here are listed at half normal price on the basis that you can easily and quickly apply for the following grant ...

  • Businesses employing between 5 and 249 people can receive up to £1000 government funding towards training via the Leadership and Management grant from the Learning and Skills Council (LSC).The funding is targeted at managers, business owners or anyone responsible for the direction of the organisation they work for – this applies to public and voluntary organisations, as well as private businesses. Each organisation can apply for up to £1,000 of grant support. through a fast and simple approval process.

This training course is aimed at people who have access to campaign reports and web analytics data and are wondering how to get the most value from them. Are you drowning in reports that don’t make sense? Do you have effectiveness reports that you don’t believe? Are you under pressure to make your campaigns work harder? If your online numbers don’t add up then this is the training course for you.

It will take you through the basics of campaign reporting and web analytics, the terminology and how to ensure that your reports and analytics tools are correctly configured. It will then show you how to take the data and use it to improve the conversion rate of your website or the effectiveness of your campaigns.

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Getting good data – the key to success

  • How to ensure your tools are set up correctly and that you are getting good data that you understand
  • Understanding how the different numbers are generated, and how to spot when they are wrong
  • How to deal with data from two sources that does not add up
  • Deciding upon which numbers to trust – or at least understanding bias

Campaign improvement - using data to optimise campaign effectiveness

  • The basic reporting methodology used to track campaigns and what it can / cannot tell you
  • How consumers really interact with multiple campaigns, and the impact this has on tracking results
  • Smarter techniques for campaign analysis that will show you what is / is not really working

Site improvement – converting more browsers into buyers

  • Visits that don’t convert into sales / applications / bookings / leads are potentially a waste of your efforts. This session looks at how site effectiveness can be improved by using the data intelligently
  • Understanding site visit metrics properly so that consumer behaviour can be correctly interpreted and corrective action worked out
  • Learn how to segment data so that behaviour of key groups can be seen

How to create a reporting / analytics programme that will deliver results

  • Turning theory into practical programs that actually work for your organisation
  • Integration of web analytics data with usability research, surveys and other insight techniques to get a true
  • Managing the people involved in optimisation programmes & avoiding the “knowing-doing gap” that paralyses many optimisation projects

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RSVP for more information and details regarding ...

- Levels of expertise - beginner vs intermediate vs expert in separate sessions

- Sector specific sessions - fmcg, beverages, ICT, electronics, pro services, financial services, entertainment and all others!

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PS If you would like to connect on LinkedIn, just drop me an invitation via ...

Kind regards, 


Maurice C Flynn
Social Media Strategist & Trainer, Board Director, Charity Adviser 

M: 07984 094 718 

Who am I? 


NB I dont run all of these sessions myself but I recommend them as high quality learning experiences based on my knowledge of the companies and trainers involved, my 20 years experience of successful (and unsuccessful!) marketing training events as well as my 10 years experience in all aspects of digital and social media marketing across most sectors.

Maurice C Flynn is a social media, marketing and sales, expert strategist and trainer, who has worked with companies large and small to develop and deliver successful digital comms strategies. He has been involved in some of the biggest and most successful digital projects for commercial brands over the past 10 years including British Airways, T Mobile, P&G, Samsung, Sky TV, Audi, Orange, Virgin Media, LOreal, Levis, Bloomberg, Ribena, Pernod Ricard, Barclaycard and many more across all major sectors. He has helped the biggest marketing services groups transform themselves into digitally aware learning organisations, including Omnicom and WPP. Maurice has designed and delivered learning experiences for over 500 major companies - from 1 to 1 senior executive coaching, workshops, seminars, webinars, up to major conferences and everything in between.  He is a trained teacher and a passionate advocate and proponent of the latest life long learning models for professionals. In his spare time Maurice is a social entrepreneur and has set up an organisation to help young Roma communities integrate better across Europe using digital channels and social media. Maurice is a Cambridge University engineer and is currently finishing his MBA thesis with the Open University, looking at the use of digital channels for CSR training projects. 

My full profile: Come and say hi at ... http://uk.linkedin.com/in/mauricecflynn