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Event Details
All courses here are listed at half
normal price on the basis that you can easily and quickly apply for the
following grant ...
- Businesses employing between 5 and 249 people can
receive up to £1000 government funding towards training
via the Leadership and Management grant from the Learning and Skills
Council (LSC).The funding is targeted at managers, business owners or
anyone responsible for the direction of the organisation they work for –
this applies to public and voluntary organisations, as well as private
businesses. Each organisation can apply for up to £1,000 of grant
support. through a fast and simple approval process.
This training course combines theory with practice to build a thorough
understanding of the analytical processes, methodologies and techniques
that can turn data into intelligence, and intelligence into greater
marketing success.
----------------------------------------------------------------------------------------------------
Why analysis is so important
This session sets
the scene for the two days. It considers why intelligent use of data is
an essential component in developing an understanding of customers,
improving targeting strategies and developing the business.
- Getting to understand the customer
- The role of data and analytical teams within the organisation
Getting to know your data
The aim of this session is to introduce delegates to basic analytical
tools for understanding data and the relationships between different
types of information, including:
- Data mining techniques – variable types, frequencies and descriptive statistics
- Statistical tests of significance
- Workshop session
Understanding relationships between variables
- Assessing
the influence of key marketing variables upon each other. Includes
comparison of means, contingency tables and correlations
- Workshop session
An introduction to factor analysis
- How
factor analysis can be used to simplify and organise larger variable
sets and uncover underlying themes within those variables
- Workshop session
An introduction to segmentation
- Background – why create segments?
- Segmentation considerations
- Descriptive vs predictive
Descriptive segmentation techniques
- An introduction to cluster analysis to create segments
- Workshop session
Predictive segmentation techniques
- An introduction to the use of decision trees to create segments and inform future targeting
- Workshop session
Case study presented by Information Arts
How
customer insights can provide vital information to guide marketing to
prospects and how using a combination of analytical techniques can
multiply the power of each for greater leverage.
Predictive modelling
- How
predictive modelling can be used to better understand campaign
performance, and the practicalities of using predictive models
- An introduction to predictive modelling using regression
- Creating scorecards
- Workshop session
Bringing it all together
For the final session, delegates will work in small teams to address a
practical case study, applying the knowledge gained throughout the
course to produce an analytical strategy to address the problem at hand
-------------------------------------------------------------------------------------------
RSVP for more information and details regarding ...
- Levels of expertise - beginner vs intermediate vs expert in separate sessions
- Sector specific sessions - fmcg, beverages, ICT, electronics, pro services, financial services, entertainment and all others!
--
PS If you would like to connect on LinkedIn, just drop me an invitation via ...
Kind regards,
Maurice C Flynn
Social Media Strategist & Trainer, Board Director, Charity Adviser
M: 07984 094 718
Who am I?
NB I
dont run all of these sessions myself but I recommend them as high
quality learning experiences based on my knowledge of the companies and
trainers involved, my 20 years experience of successful (and
unsuccessful!) marketing training events as well as my 10 years
experience in all aspects of digital and social media marketing across
most sectors.
Maurice
C Flynn is a social media, marketing and sales, expert strategist and
trainer, who has worked with companies large and small to develop and
deliver successful digital comms strategies. He has been involved in
some of the biggest and most successful digital projects for commercial
brands over the past 10 years including British Airways, T Mobile,
P&G, Samsung, Sky TV, Audi, Orange, Virgin Media, LOreal, Levis,
Bloomberg, Ribena, Pernod Ricard, Barclaycard and many more across all
major sectors. He has helped the biggest marketing services groups
transform themselves into digitally aware learning organisations,
including Omnicom and WPP. Maurice has designed and delivered learning
experiences for over 500 major companies - from 1 to 1 senior executive
coaching, workshops, seminars, webinars, up to major conferences and
everything in between. He is a trained teacher and a passionate
advocate and proponent of the latest life long learning models for
professionals. In his spare time Maurice is a social entrepreneur and
has set up an organisation to help young Roma communities integrate
better across Europe using digital channels and social media. Maurice is
a Cambridge University engineer and is currently finishing his MBA
thesis with the Open University, looking at the use of digital channels
for CSR training projects.
When & Where
The IDM
Teddington
United Kingdom
Thursday, July 7, 2011 at 9:00 AM - Friday, July 8, 2011 at 7:00 PM (GMT)
Add to my calendar
Hosted By
Maurice Flynn
A Not for Profit Social Enterprise - Helping Young People and Creative Businesses
