CalSPRA Fall Issues in Education Conference 2008

CalSPRA Issues in Education Fall Conference 2008

November 5-7, 2008

Hilton San Francisco Financial District

This conference is filled with practical solutions to challenges we all face in school PR:

·         Adapting to the needs and expectations of parents and staff that range from baby boomer to “new millennials”

·         Preparing staff (and ourselves) for emerging legal issues in technology

·         Shifting from communicating to a place (the home) to communicating with people – wherever and whenever they want to pay attention

A special session has been reserved for strategic planning for the 2009 NSPRA Seminar in San Francisco.

Wednesday, November 5

5:30 – 7:30 p.m. Welcome Reception

Thursday, November 6

8 – 9 a.m. Breakfast / Conference Registration

9 – 9:15 a.m. Welcome by Trent Allen, CalSPRA President

9:15 – 10:45 a.m. Keynote Session: “Skiing in the Avalanche: Using New Media to Reach Diversifying Audiences”
Tom DeLapp, President, Communication Resources for Schools

Are they listening? Join us and hear what it takes to cross the barriers to reach your audience.

10:45 – 11 a.m. Break

11 a.m. – Noon Breakout Session

Option 1: Strategies for Connecting with New Millennial Parents
CalSPRA Panel led by Sharon Raffer, Director of Communications, Poway Unified School District

Session will focus on proven strategies used to communicate with millenials.

Option 2: Communications Accountability Project
Tom DeLapp, President, Communication Resources for Schools

Learn about research conducted by NSPRA that shows how communication is the “x” factor in leadership and learning.

Noon – 1:15 p.m. Lunch on your own

1:15 – 2:45 p.m. Keynote – “Communicating with Parents, Building Successful Partnerships for Family Involvement”
Pam Brady, President, California State PTA

This session will cover how to facilitate discussion, create an action team and policy to follow, and then build systematic plans to encourage parents to get involved.

2:45 – 3 p.m. Break

3 – 4 p.m. Breakout Sessions

Option 1: Using Focus Groups to Connect with Parents
Sharon Raffer, Director of Communications, Poway Unified School District

What do parents want?  What tools can the PR professional use to connect with parents.  A focus group may just be the answer for you.

Option 2: How to Run a Successful County-Wide Communication Campaign
Cynthia Fench and Judy Leitz, Communication Coordinators, Stanislaus County Office of Education

Learn what steps and processes need to be in place in order to run a successful campaign that incorporates school districts, parents, and the community.

4 – 5 p.m. Find Your Hearts in San Francisco

A fabulous NSPRA ’09 Planning Session

5 – 7 p.m. Social event hosted by 1^st Hour Communication

6 p.m. Sign-up Dinners

9 – 10:30 a.m. Keynote: Real Trouble from the Virtual World
Christopher Keeler, Fagen Friedman, and Fulfrost LLP

E-mail, document retention, the public records act, the brown act, and new issues in technology are changing the rules about what the public can and should know and have access to.  Learn how to navigate this changing landscape.

10:30 – 10:45 p.m. Break

10:45 – 11:45 a.m. Breakout Sessions

Option 1: Social Networking
Bob Gausman, Division Director of Technology, Stanislaus County Office of Education

This session covers the A-Z of social network sites including the costs, benefits, and pitfalls of using communications technology in a school PR setting.  Participants will receive useful resource materials.

Option 2: Supporting your print newsletter with new e-mail tools
1^st Hour Communication

The Web and e-mail newsletters might be all the rage but you know that a significant portion of your audience still prefers traditional methods like print newsletters to receive information.  Learn the data behind balancing both types of publications and meeting the information needs of your entire community.

11:45 – 12:30 p.m. Break – check out of hotel

12:30 – 1:30 p.m. Closing Lunch – Issues Table top Discussions

1:30 – 2:30 p.m. Visits NSPRA ’09 Venue, St. Francis Hotel

Wednesday, November 05, 2008 at 4:00 PM
- to -
Friday, November 07, 2008 at 6:00 PM (PT)

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