Contact Ogilvy Public Relations Worldwide for event and ticket information.
Wednesday, April 16, 2008 from 08:00 AM - 10:00 AM (PT)
Palo Alto, CA
Please join Ogilvy Public Relations Worldwide for a breakfast event on Wednesday, April 16, to discuss the forthcoming *Personality Not Included, authored by our own social media guru Rohit Bhargava and published by McGraw-Hill.
Adriana Gascoigne of Ogilvy PR will be moderating a panel discussion, along with the author, Kara Swisher of D: All Things Digital/WSJ, Jeremiah Owyang of Forrester Research and Katherine Barr of Mohr Davidow Ventures, focused on branding, social media and digital influence.
Please RSVP. We have limited seats available.
Hope to see you there!
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About the book:
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back
Faceless companies don't work anymore. PNI is a guide to finding the real voice of your organization and using your personality to become a brand that people love rather than one they just buy from. The book features more than 100 case studies, a forward by Guy Kawasaki and lots of SF based brands including Personality Hotels, Timbuk2 and Virgin America.
For more about the book, visit www.personalitynotincluded.com
About Rohit:
Rohit leads the interactive marketing team at Ogilvy Public Relations Worldwide and is a founding member of the pioneering 360 Digital Influence Group at Ogilvy – a leading agency in helping clients around the world navigate the social media universe. He publishes the award winning Influential Marketing blog (www.influentialmarketingblog.com) and has been featured in media worldwide including The Wall Street Journal, BusinessWeek, Fast Company, The Globe & Mail (Canada), Marketing China (China) and AdWeek (Australia).
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