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Market research is a great starting point in the development of marketing strategies and plans. It provides rich insights to help you understand how target audiences see you company, brand, category, product, service or idea (and those of your competitors). Understanding customer needs is critical to determine how best to deliver value and build long-term customer relationships. Find out how marketing research can help you make your marketing initiatives more successful. Strategic Initiatives is a Victoria-based marketing consulting firm specializing in research, strategy and planning – the steps that lead to business growth. The company looks at what is inherently interesting, relevant and meaningful about brands, products and services and helps clients bring them to market, mining for insights that are clear, distinctive and convincing to target groups and identifying marketing opportunities with the potential to grow clients’ businesses. Among others, the company’s clients include: Terasen Gas, BC Hydro, the Greater Vancouver Transportation Authority (TransLink), BC Assessment, Lilydale, Thrifty Foods, Monk Office, AdventureSmart, CHUM TV, Island Savings, Coast Capital Savings, the Times Colonist, the Mary Winspear Centre, the Greater Victoria Public Library, the Victoria Symphony Society, Camosun College, Thompson Rivers University, and the University of Victoria Cathy Whitehead McIntyre is B.A., M.B.A., C.M.R.P., is the Principal of Strategic Initiatives. She is a uniquely qualified senior executive with a background that includes more than 25 years of marketing, advertising and market research experience. She has worked in the business-to-business, business-to-consumer and not-for-profit sectors, assessing market opportunities, positioning and branding new initiatives, developing and implementing advertising and communications programs, and developing strategic marketing plans. Cathy has taught in both the Bachelor of Commerce and M.B.A. programs at the University of Victoria and at Royal Roads University. An active volunteer in her community, Cathy currently sits on the Boards of Directors of the Certified Management Accountants Society of BC and the United Way of Canada, where she chaired that organization’s National Brand Strategy Task Force. She has been recognized with a nomination for a Women of Distinction Award in 2004 and as a Victoria Leadership Award nominee in 2005. Cathy earned her M.B.A. at the University of Victoria and holds the Certified Marketing Research Professional (C.M.R.P.) designation from the Marketing Research & Intelligence Association.
When & Where
805 Gordon St
Victoria,
V8W
Canada
Thursday, April 24, 2008 from 11:45 AM to 1:30 PM (PT)
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Hosted By
Sales & Marketing Executives Victoria
SME - Sales & Marketing Executives Victoria is a long standing Victoria based organization focused on sales and marketing professional development for Executives, Managers, Experts or Business Owners.