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Event Details
Organised in association with Manchester Digital, the independent trade association for the thriving ICT and new media industries in the North West.
Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created and how will it work?
As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape. The first Manchester event for Chinwag Live: User Centred Advertising asks if these technical innovations are enough in themselves to warrant the attention of ever more savvy consumers?
Audio and video pre-rolls, hyper-targeting, product integration, "fansumerism", transparent overlays, ads in RSS feeds, ad-funded mobile networks, and in-game advertising are just some of the recent developments.
But don't people prefer to search for things they want? Aren't new ad formats just Interruption 2.0? Has The Cluetrain Manifesto really been and gone for adland? Join our panel of experts on 15th April to have your say and explore the issues.
Where
CUBE
113-115 Portland Street
M16DW Manchester
United Kingdom
Other Maps:
Hosted By
Chinwag and UK Trade & Investment
Chinwag - http://www.chinwag.com - is the UK's leading community and aggregator for the new media and digital marketing industry. Sites include recruitment website, Chinwag Jobs - http://jobs.chinwag.com, Chinwag Live - http://live.chinwag.com and viral marketing alert service, Viralmonitor - http://www.viralmonitor.com. Chinwag also organise the Digital Mission series with UK Trade & Investment (UKTI) - http://digital-mission.org
UK Trade & Investment is the commercial arm of the British government. We work with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.
www.uktradeinvest.gov.uk
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