Sales Enablement - Strategic Sales for Non Sales People

Thursday, January 29, 2009 8:30 am ET - 4:30 pm ET
Arlington, VA


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Ticket Type
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Price
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Standard Registration   more info
January 29, 2009
$695.00
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Early Registration   more info
January 1, 2009
$595.00
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Event Details

Master the essentials of B2B and B2G sales enablement by understanding the intricacies of the organizational sale and how to work with the sales team to win the big deals.                       

Professional Development Training Course:
Sales Enablement - Strategic Sales for Non Sales People
January 29, 2009

 

Sales Enablement - B2B Marketing ExcellenceAgenda (view detailed schedule )
8:30am Registration & Coffee
9:00am Session Begins
12:00pm Lunch (provided)
4:30pm Session Ends

 

How You Will Benefit

Attendees will master the following concepts through a combination of lively peer-to-peer discussions, experiential exercises, and dynamic presentations:
  • The complex and critical aspects of the organizational B2B and B2G sale.
  • The complementary roles of Sales and Marketing in winning business.
  • How to develop a compelling Communications Plan to support the Account Plan.
  • How to develop a winning Sales Presentation for the organizational sale.
  • The Pitch, “Hot Spots” and “Gotchas” – the keys to B2B and B2G selling.
  • Keys to working with Account Acquisition and Sales Teams.

Class alums will receive training and access to the following proprietary tools and templates that will enable you to become more strategic and efficient in your work environment. Each template and tool includes instructions on how to use it once you are back in your office.  Alums also receive free on-line access to updated versions, and real-world advice on how to use them, via the B2B Expert’s Forum.
  • Account Acquisition Plan Template
  • Account Communications Plan Template
  • Pitch Worksheet
  • Sales Presentation Worksheet
  • Marketing Support Calendar Template


Course will be held at the NRECA Conference Facility in Arlington, VA. For information on cancellations, refunds and other questions, please read our FAQs .

 


>> view course details
>>download (.pdf) 



 
 
Date, Time, and Location
Date
Thursday, January 29, 2009

Time
8:30 am ET - 4:30 pm ET

Location
NRECA Conference Facility
4302 Wilson Blvd.
Arlington, VA 22203

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B2B Marketing Excellence

B2B Marketing Excellence is the business marketer’s professional development advantage. Lively training courses, experience-based methodologies, our B2B/B2G focused blog and the B2B Expert's Forum social networking community all provide marketing executives and up-and-comers the strategic edge. Join our expert’s community and distinguish yourself in the knowledge economy.




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