Marketing Communications - Marketing Plans That Work

Thursday, November 6, 2008 8:30 am ET - 4:30 pm ET
Arlington, VA


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Standard Registration   more info
November 6, 2008
$695.00
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October 9, 2008
$595.00
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Event Details

Master the essentials of B2B and B2G marketing communications planning to boost stakeholder confidence through integrated messaging, promotional and engagement/Web 2.0 plans.                  

Professional Development Training Course:
Marketing Communications - Marketing Plans That Work
November 6, 2008

 

Marketing Communications -B2B Marketing ExcellenceAgenda (view detailed schedule )
8:30am Registration & Coffee
9:00am Session Begins
12:00pm Lunch (provided)
4:30pm Session Ends

 

How You Will Benefit

Attendees will master the following concepts through a combination of lively peer-to-peer discussions, experiential exercises, and dynamic presentations:
  • The business payoffs for investing in marketing communications in B2B and B2G markets.
  • Marketing Communications and the Marketing Mix (Branding + the 6 P’s of Marketing).
  • How to build an effective messaging architecture to support the brand, individual lines of business and products across multiple media channels.
  • How to build an Integrated Marketing Communications Plan, including public relations, media and collateral planning as well as engagement strategies for Web 2.0 social media technologies.
  • How to work effectively with outside agencies and creative teams.
Class alums will receive training and access to the following proprietary tools and templates that will enable you to become more strategic and efficient in your work environment. Each template and tool includes instructions on how to use it once you are back in your office.  Alums also receive free on-line access to updated versions, and real-world advice on how to use them, via the B2B Expert’s Forum.
  • Messaging Architecture Template
  • Integrated Marketing Communications Plan Template
  • Media Plan
  • Collateral/Web 1.0 Plan
  • Stakeholder Engagement/Web 2.0 Plan
  • Communications Calendar Template
  • Creative Brief Template
Course will be held at the NRECA Conference Facility in Arlington, VA. For information on cancellations, refunds and other questions, please read our FAQs .

 


>> view course details
>>download (.pdf) 



 
 
Date, Time, and Location
Date
Thursday, November 6, 2008

Time
8:30 am ET - 4:30 pm ET

Location
NRECA Conference Facility
4302 Wilson Blvd.
Arlington, VA 22203

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Hosted By
B2B Marketing Excellence

B2B Marketing Excellence is the business marketer’s professional development advantage. Lively training courses, experience-based methodologies, our B2B/B2G focused blog and the B2B Expert's Forum social networking community all provide marketing executives and up-and-comers the strategic edge. Join our expert’s community and distinguish yourself in the knowledge economy.




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