Product Marketing: The 'Art and Science' of Market Success

Thursday, September 18, 2008 8:30 am ET - 4:30 pm ET
Arlington, VA


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September 18, 2008
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Event Details

Master the essentials of B2B and B2G product marketing - including positioning, launch planning and pricing – to ensure your company’s competitiveness and financial success.                

Professional Development Training Course:
Product Marketing - The 'Art and Science' of Market Success
September 18, 2008

 

Product Marketing - B2B Marketing ExcellenceAgenda (view detailed schedule )
8:30am Registration & Coffee
9:00am Session Begins
12:00pm Lunch (provided)
4:30pm Session Ends

 

How You Will Benefit

Attendees will master the following concepts through a combination of lively peer-to-peer discussions, experiential exercises, and dynamic presentations:
  • Master the essentials of B2B and B2G product marketing to ensure competitive strength, customer satisfaction and achieving financial goals.
  • Learn straightforward techniques to building and maintaining your product marketing strategy, with a focus on positioning, launch and pricing.
  • Learn how to identify and manage the critical success factors of a product marketing plan.
  • Have fun acquiring the skills and utilizing the template and tools you need to execute your product marketing plan and become a valued resource in the knowledge economy.
Class alums will receive training and access to the following proprietary tools and templates that will enable you to become more strategic and efficient in your work environment. Each template and tool includes instructions on how to use it once you are back in your office.  Alums also receive free on-line access to updated versions, and real-world advice on how to use them, via the B2B Expert’s Forum.
  • Product Marketing Plan Executive Presentation
  • Positioning Platform Template
  • Features and Benefits Worksheet
  • Product Launch Planning Template
  • Critical Path and Dependency Worksheet
  • Pricing Worksheet

Course will be held at the NRECA Conference Facility in Arlington, VA. For information on cancellations, refunds and other questions, please read our FAQs .


>> view course details
>>download (.pdf) 



 
 
Date, Time, and Location
Date
Thursday, September 18, 2008

Time
8:30 am ET - 4:30 pm ET

Location
NRECA Conference Facility
4302 Wilson Blvd.
Arlington, VA 22203

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Hosted By
B2B Marketing Excellence

B2B Marketing Excellence is the business marketer’s professional development advantage. Lively training courses, experience-based methodologies, our B2B/B2G focused blog and the B2B Expert's Forum social networking community all provide marketing executives and up-and-comers the strategic edge. Join our expert’s community and distinguish yourself in the knowledge economy.




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