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Yumbutter, need we say more?

Social Media Breakfast Madison

Wednesday, August 20, 2014 from 7:30 AM to 9:30 AM (CDT)

Yumbutter, need we say more?

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Based in Madison, WI, Yumbutter crafts world changing nut butters. When you buy a jar of their stellar potions, you help feed a kid in need - BuyOne:FeedOne. Along with their BuyOne:FeedOne model, Yumbutter is a certified B Corporation dedicated to social and environmental progress and is creating a vision for a new way to do business. Founded in 2010 and launched at local farmers markets, Yumbutter is now found in over 50 grocery stores in the Midwest. Over the years Yumbutter has been named a Local Hero by Edible Madison magazine, earned an Isthmus Indie Award, and was featured in Martha Stewart Living magazine with an article titled "Making a Better World One Jar At a Time.”  

Adrian ReifAdrian is Yumbutter’s Chief Goodness Warrior, and runs Yumbutter along with Co-owner Matt D’Amour. Inspired by a trek to Mt. Everest Base Camp and his personal mission to do good through business, Adrian launched Yumbutter in 2010. Along with Matt’s lifelong quest for health & bringing better nutrition to everyone, Adrian and Matt have successfully guided Yumbutter to become the country’s leading socially-conscious nut butter brand. 

Adrian will be sharing how he and Matt have scaled Yumbutter and used social media to drive customer relationships, share the company’s mission, and use Kickstarter to launch YumbutterGO!, the world’s first Go-Anywhere peanut butter. Their campaign is the second highest grossing food campaign launched from Wisconsin.

7:30 a.m. registration, networking and caffeine
8:00-9:30 presentation and questions

Please note tickets are in high demand. To decrease waste and increase accessibility to all, if you claim a ticket and cannot attend, please take a minute to log in and cancel your reservation at least three days prior to the event.


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Have questions about Yumbutter, need we say more?? Contact Social Media Breakfast Madison
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When & Where

Best Western Plus InnTowner
2424 University Ave
Madison, WI 53726

Wednesday, August 20, 2014 from 7:30 AM to 9:30 AM (CDT)

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Social Media Breakfast Madison

Social Media Breakfast Madison (SMBMad) was started in 2009 by Wendy Soucie and Marivic Valencia. SMBMad operates with ten current co-managers and our events are FREE due to our generous sponsors who provide food, facilities and presenters. 

Social Media Breakfast Madison is part of a national organization founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.

The breakfast series began in Boston and has now spread to over 40 cities throughout the United States and around the world.

Social Media Breakfast Madison can be found:


Facebook Page:

LinkedIn Group:

Google+ Page



Web Site:



Bill Hurley @billhurleymedia
Krista Ledbetter @krittabug
Emily Olson @talentcpa
Tylor Paucek @tylorpaucek
Jeff Powers @geekazine
Lance Ratze @yolascafe
Rena Ripp @renaripp
Tony Rodriguez @heynudge
Mike Walsh @mikegwalsh
Bob Wydra @bobwydra

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