YPA is excited to present a lecture by photographer Steve Giralt on the Business of Commercial Photography as part of our lecture series. This lecture will cover all that you need to know about the commercial photography industry in NYC. Steve will discuss everything from promotion, to putting together estimates and treatments, how to get your foot in the door, and also keep clients happy after your first jobs. He will also cover who the different people are on a shoot and what their jobs are such as stylists, art buyers, photo editors, and producers.
Steve is originally from Miami, Fl, studied photography at Rochester Institute of Technology, and started shooting commercially in 2002. He shoots food, still life, portraits, interiors, travel, and more for both editorial and advertising clients. Some of his clients include Food Network Magazine, Starbucks, JM Smuckers, Victoria's Secret, Kraft, Macys, and Woman's Day. Steve is also the man behind the YPA lecture series which was started in January of 2014.
EVENT LIVE STREAMING INFO:
We will be live streaming this event for everyone who lives outside of NYC or can't make it to the event. Go to the URL below at the start time of the event to watch live!
About the Educational Lecture Series:
YPA is excited to offer an monthly educational photography lecture series to help young photographers find their bearings in the complex and sometimes-scary photography industry. Taking pictures, and making a living from photography, are two very different things – these lectures will explore those differences. We will share the realities of what it takes to “make it” by learning from a variety of different photographers and industry experts who have navigated the industry to make a career for themselves.
The goal of this series is to educate and inspire the young emerging photographers of tomorrow with the knowledge and experience of today’s working photographers and industry professionals. The presenters will be a mix of established and emerging photographers, agents, photo editors, and art buyers. We will touch on a variety of topics revolving around the business of photography and how to transition from being a student, assistant, or intern to full-time shooting photographer.