Thursday, April 24, 2014 from 9:30 AM to 5:00 PM (EDT)
YouTube is the #1 video sharing website and the #2 search engine on the web. More than any other site, consumers rely on YouTube videos to learn about products and services and to research information before they purchase. The statistics are mind-boggling:
- More than 1 billion unique users visit YouTube each month
- Over 4 billion hours of video are watched each month on YouTube
- YouTube is localized in 53 countries and across 61 languages
YouTube Workshop – Part 1
It’s been said that 90% of Internet traffic will be video by the end of this year. YouTube is the most popular social network that consumers rely on to learn more about a topic – such as buying a home. Today consumers use YouTube to get information that agents can assist with such as:
- Homeownership (Buying and Selling, Taxes, Maintenance)
- Best Time to Buy (Assurance of Timing and Availability)
- Economic Confidence
- Tour of cities and neighborhoods
This course will demonstrate to real estate agents how to use YouTube legally and ethically to help clients with such concerns listed above. Students will learn how to create informative videos that educate and serve the public. In addition agents will understand how to post virtual tours, neighborhood guides and other videos that will help them gain loyalty and get branded as experts in their industry and local area.
Hands-on workshop – Part 2
This course teaches students “how” to incorporate YouTube videos into their marketing and communication with the public. Real estate agents will learn how better serve the public and expand their reach with the consumer by overcoming camera shyness and creating good videos. Student must learn some key fundamentals first. In this part of the YouTube and Video Marketing series students will take a deep dive into the fundamentals of video production and creation. It’s important that students learn more about the specific technology that is necessary to produce “quality” videos so they can participate in this extremely popular communication medium.
Students will also learn how to embed their videos into their real estate blog or website and how to send links to potential homebuyers (i.e. Testimonials) so they can improve their overall communication and business.
About the Instructor
“Juanita” McDowell has a master's degree in Electrical Engineering from Georgia Institute of Technology. She has thousands of real estate agents and entrepreneurs in Georgia, South Carolina, and Tennessee in the area of marketing and technology.
In 2010 and 2011, Juanita was named "Instructor of the Year" for the Georgia Association of REALTORS ®. She was awarded “2012 Educator of the Year” by the Georgia Real Estate Educator's Association, and she is an active member of the American Society of Training and Development.
Contact the Academy Director at 404.836.4040 with any questions.
Continuing Education Provided By:
School Code: 1018
School Approval Expires: 12/31/2015
Recruiting is prohibited on the school premises. Please report any recruiting efforts to the Academy Director at 404.836.4040.
When & Where
Better Homes and Gardens Real Estate Metro Brokers
Better Homes and Gardens Real Estate Metro Brokers is a full-service real estate brokerage with more than 1700 sales associates, each with access to 25 offices throughout metro Atlanta and North Georgia. The company commits its resources to providing the finest environment for its real estate agents including technology, training and marketing.