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Your New Product: Good Concept or Great Product Innovation?

Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

Wednesday, November 14, 2012 from 11:30 AM to 1:00 PM (PST)

Your New Product: Good Concept or Great Product...

Ticket Information

Type Remaining End Quantity
OCMA August Lunch & Learn   more info 12 Tickets Ended Free  

Share Your New Product: Good Concept or Great Product Innovation?

Event Details


orange county marketing advertising ruben gonzalez dot fulfillment services
Please join us on the 14th of November when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.
Meeting Topic: Your New Product: Good Concept or Great Product Innovation?
How to identify the Golden Goose among the Ugly Ducklings.


  Many of us struggle with the flood of concepts that come into our organization from various stakeholders - from engineers and programmers to customers and know-it-all sales professionals - everyone seems to have an opinion. 
 Sometimes our jobs depend on our ability to sort through the good ideas and identify the sustainable ones that are destined to become truly great products. Systems for product development like Stage-Gate don't adequately address how the initial concept should be properly evaluated before it enters the development process.

 This discussion takes a look at different philosophies and methodologies for concept evaluation, including the Hedgehog concept, Nail It Then Scale It, and Stage Gate. We'll also look at what high profile companies like Apple do right, and what others do so very wrong.

We will cover these key questions
What challenges do we face in capturing and evaluating new product concepts that come to us from a variety of stakeholders?
What processes can we adopt to help us evaluate which product ideas will be the most successful?
What do industry experts have to say about what we should be prioritizing?
What can we learn from case studies from companies like Apple, UPS, and CB Richard Ellis?
Please join us for this month's seminar on the 14th of November
The lunch & learn will be held at
Dot Fulfillment Services 1801 S. Standard Avenue, Santa Ana, CA 92707
 Space is limited to the first 50 to register and you must register in advance
 Lunch will be graciously provided by
 Dot Fulfillment Services - Ruben Gonzalez
Our speaker for this event will be:
Chris Marocchi - Director of Product Management/ Strategic Marketing Consultant

Chris Marocchi is a former marketing executive with Fortune 500 companies and is the founder and President of Klear Strat, a marketing consultancy that helps small businesses define their business strategy, branding and lead generation. Chris' diverse background includes a career that started with Madison Avenue advertising and design agencies and includes client-side experience in management and executive positions in Consumer Packaged Goods, Industrial Manufacturing, Commercial Real Estate, and Retail Franchise industries. Having earned an MBA, Six Sigma Greenbelt and Pragmatic Marketing certifications, Chris is able to uniquely blend a practical approach with an award winning creative touch to help Klear Strat's clients define and achieve their vision of market growth and business success.
Dot Fulfillment Services is a full service fulfillment, mailing, 3PL and product distribution warehouse located in Orange County California
Have questions about Your New Product: Good Concept or Great Product Innovation?? Contact Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

When & Where

Dot Fulfillment Services
1801 S Standard Ave
Santa Ana, CA 92707

Wednesday, November 14, 2012 from 11:30 AM to 1:00 PM (PST)

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Ruben S. Gonzalez & the Orange County Marketing & Advertising Assoc.

This group is open for all past and current corporate and individual marketing and advertising professional members of the Orange County Marketing Community. All monthly lunch & learn events are hosted at Dot Fulfillment Services located in Santa Ana, California. Dot Fulfillment provides marketing, advertising and promotional fulfillment services.

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