San Francisco, California
London, United Kingdom
This event has been postponed, and will be rescheduled at a later date.
We regret any inconvenience.
are pleased to invite you to this BrewBoston Event.
Tuesday, October 15, 2013, 8:15am to 11:00 am
Cummings Conference Center
800 West Cummings Park (Washington Street)
Woburn, MA 01801
You Met a New Potential Customer
At An Event. Now What?
Networking events, tradeshows and programs like BrewBoston are a great way for entrepreneurs and salespeople to meet potential customers and create valuable connections that can help their business. But what do you do after the initial meeting to build those relationships? These two interactive sessions will provide tips and strategies to help make your connections more productive and profitable.
Session 1- The Art of Connecting- To Grow Your Enterprise
Session Leader - Patty Katsaros
"Get out there and network, build relationships, make new connections!"
Have you heard this before? Consultants often impart this advice as a key to start up success. But how do you actually do it? What should you say at a networking event? How can you create your own events that yield results? With the Art of Connecting, I provide a practical approach for creating a strong network of purposeful relationships that lead to real growth.
With this interactive seminar you will learn:
- Best practices for effective networking and building mutually beneficial relationships
- When and how to leverage strong connections to unlock growth opportunities
- The value of face to face interactions
- How to build a community of followers with engaging and productive event strategies
- The importance of integrating strategic networking and event marketing into your business development plans
…and will meet many of your fellow attendees in the process. Join us!
Session 2 - Creating Marketing Materials That Build Client Relationships
Session Leader - Jamie Bradley
The latest marketing trends say you must use social media to create an online community to engage your customers. You're supposed to get more likes on Facebook, make connections on LinkedIn, write frequent blog posts and update your Pinterest page. While electronic connections can be useful tactics, they don't have the same impact or permanence as something your customers can hold in their hand. And, if you are like most entrepreneurs and salespeople, you are too busy to spend so much time online hoping to get customers.
In this session, you will learn about:
- Using branded products to motivate prospects into your marketing system
- How to select unique promotional materials based on your objectives & budget
- Steps to creating cross-platform promotions that enhance response rates
- Effective follow up tactics that build relationships after the event
- The opportunity for attendees to query the presenter on what promotions would work for their organizations.
Each attendee will receive a branded promotion relevant to this event to bring back to ther business.
Patty Katsaros, founder of P.H. Koules Consulting, creates purposeful event strategies that help companies show their “personalities”, distinguish their brand and connect with more prospects, clients, and referral sources. She advises on how to leverage event marketing and networking activities to build mutually beneficial relationships for measured growth. Patty also serves on the board of a number of non-profit organizations including MBA Women International- Boston Chapter, OpenHub, and Club Passim (effective Nov ’13) and is an active member of the Smaller Business Association of New England (SBANE). Prior to starting P.H. Koules Consulting, Patty organized international recruiting events and headed up business development for a video security manufacturer that she co-founded. She graduated magna cum laude from Gettysburg College with a BA in Management & Psychology and earned an MBA from Wake Forest School of Management.
Jamie Bradley is President and Founder of Sophwell in Woburn, MA. His focus is on helping people make smart, strategic decisions about the products they use in their marketing programs. Sophwell provides project management services to entrepreneurs and marketers who have creative ideas but not always the time or experience to implement everything they would like to do. Sophwell turns their creative ideas into reality. He has over thirty years of experience producing marketing campaigns. He has also taught classes on using LinkedIn for Endicott College, Social Media Breakfast of the North Shore and the Cambridge Center for Adult Education.
When & Where
Sophwell works with busy marketing people who want someone else to manage sourcing, production and distribution for their marketing programs.