You have a great idea and nobody cares: How to figure out who cares and how to get them to buy from you.
Join Richard Banfield for this workshop, which will give you the essential tools to identify who your customers are and what the various touch points will be along their journey with your product or service. These tools are the same tools used by leading design-driven companies like Apple, Google and Dyson to develop a remarkable and rewarding experience for their customers.
From this workshop, you'll learn tools that are both lean and useful for:
- Identifying who your customer is
- Defining the experience that will get them to buy (or use) your product
When & Where
Harvard Innovation Labs
The Harvard Innovation Labs consist of a vibrant, cross-disciplinary ecosystem for the Harvard community to explore innovation and entrepreneurship while building deeper connections. It is an excellent example of the One Harvard vision and a leading catalyst for the Allston Science and Enterprise District.The Innovation Labs fosters unprecedented collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities.
The Harvard i-lab is the central component of the Harvard Innovation Labs. It is an educational collaborative for all current Harvard students from any Harvard school to explore innovation and entrepreneurship at any stage. it provides open co-working space, a vibrant community of peer and mentor support, experiential programming, and a 12-week Venture Incubation Program, helping student teams take their ideas further, faster.
The Launch Lab is a critical extension of the growing Harvard Innovation Labs. It provides eligible Harvard alumni leading high-potential early-stage startups with a curated community including collaborative coworking space, business building programming, and access to i-lab advisors and mentors. It fosters continued connection between alumni, current students, and the Harvard commnunity as a whole.