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YetiZen - Making a Winning Product, Team, and Company... The Playdom and Openfeint Way

Tuesday, August 28, 2012 from 6:00 PM to 9:00 PM (PDT)

YetiZen - Making a Winning Product, Team, and...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended $10.00 $1.54
General Admission Ended $15.00 $1.82

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Event Details


Making a Winning Product, Team, and Company... The Playdom and Openfeint Way

The San Francisco Game Developer’s Workshop is back again with another networking extravaganza and an educational workshop from experts in the game space! This month, we are honored to have Jason Citron (CEO & Founder of Phoenix Guild - previously the Founder and CEO of OpenFeint, Inc., which was acquired by GREE for $104 million), Steve Meretzky (VP of Game Design at Playdom), and David Rohrl (VP of Game Production at Goko) joining us for 2 fireside chats that are guaranteed to blow your mind!

So join us on Tuesday, August 28th for this special occasion. We will be having the workshop at our shiny new gorgeous YetiZen Innovation Lab. Come dance to thumpy music, hear your fellow game developers and have some FREE DRINKS on us!

Click the “Order Now” button and reserve your tickets today!

Evening Schedule:
6:00pm - 7:30pm ---------------------- Network, Drinks, & Rocking with Music!
7:30pm - 7:50pm ---------------------- Fireside chat with David Rohrl and Steve Meretsky
7:50pm - 8:00pm ---------------------- Q&A Break
8:00pm - 8:20pm ---------------------- Fireside chat with Jason Citron
8:20pm - 8:30pm ---------------------- Q&A Break
8:30pm - 9:00pm ---------------------- Closing / End

Our Speakers:

Jason Citron
Founding Craftsman, Phoenix Guild Inc.

Jason got his first high score on a NES when he was still 3 ft. tall. Learned how to code in QBASIC while in middle school. Worked in the console games industry for a few years, notably at DoubleFine. Launched the first social game on the App Store, which turned into OpenFeint. Coded the first version himself. Grew the company as CEO to 100 employees, 7,000 games and 120,000,000 users. Sold it for a lot of zeroes after three years to GREE. Now he's working on a new games company called Phoenix Guild. It's a small startup with a big vision: to be the Blizzard of the post-pc era.

Steve Meretzky
VP of Game Design at Playdom

It's hard to have a serious conversation about gaming without mention of Steve. It's also hard to have a humorous conversation about gaming without mention of him. Steve's contributions to the industry began in 1981 at the legendary adventure game company Infocom, where his titles included Planetfall, The Hitchhiker's Guide to the Galaxy (a collaboration with Douglas Adams), Leather Goddesses of Phobos and Zork Zero. Prior to joining Playdom, Steve co-founded Boffo Games and held senior creative posts at Blue Fang Games, Floodgate Entertainment and WorldWinner.com. Over his prolific career, Steve also consulted with teams at Activision, Blizzard, Disney, EA, Harmonix, Hasbro and Legend, to name a few. A former board member of IGDA, Steve is co-organizer of the Social and Online Games Summit at the GDC as well as the annual Game Designers Workshop. Steve holds a BS in construction project management from MIT, but otherwise assures us that he did not waste his four years there.

David Rohrl
VP of Game Production at Goko

If you've played casual games on the Internet this century, odds are decent that you've played a game that Dave Rohrl touched. After beginning his career in edutainment, Dave moved to Pogo in 2000 where he created many of Pogo's best-loved franchises, including Word Whomp and Tumble Bees. He also co-founded Pogo To Go, Pogo's downloadable game service. Dave was the founder and GM of PopCap's original San Francisco studio which created Plants vs. Zombies. Since 2000, Dave has been working in gaming at Zynga, Playdom, PopCap, and Pogo, where he has worked on popular titles like Zynga Poker, Scramble, Wild Ones, Mobsters 2, and Sorority Life. Dave now serves as VP of Game Production at Goko, where he oversees design and development on the company's premier game titles. Dave lives in the San Francisco Bay Area with his two children and approximately 500 board games.

Our Sponsors:

About PlayPhone:

The PlayPhone Social Gaming Network is an advanced cross-platform, multiplayer network that connects smartphone and tablet gamers globally for rich social gaming across leading mobile platforms. Gamers can play anytime, anywhere regardless of OS or smartphone. The FREE SDK for iOS, Android, WP7 and HTML5 provides developers with a single solution for global distribution, social hooks and social network integration, instant player matching, frictionless one-click payments, and virtual economy management tools. Visit http://developer.playphone.com for more information.

About Taptica:

Taptica is a performance based mobile ad network, which delivers the perfect combination of technology and profound mobile marketing know-how. Our goal is to connect advertisers with their most relevant audiences and help publishers maximize their full earning potential.

With years of experience in both the online and mobile marketing industries, The Taptica team identifies winning opportunities for both publishers and advertisers alike. That way, all you have to do is focus on creating fantastic mobile apps and mobile services.

Our commitment to results, from maximizing revenue potentials to delivering a significant user base, is based on our leading technology. Providing targeting, tracking and real time optimization our tech platform allow us to maximize the revenue potential of every action performed in the world of mobile apps and content.

Taptica was established at the tail-end of 2011 by market leaders Logia and Marimedia. Having worked with over 1000 developers, Taptica has a proven global presence in the USA, Europe, Asia Pacific, Latin America & Africa.

Have questions about YetiZen - Making a Winning Product, Team, and Company... The Playdom and Openfeint Way? Contact the organizer

When & Where

540 Howard Street, 2nd Floor
San Francisco, 94105

Tuesday, August 28, 2012 from 6:00 PM to 9:00 PM (PDT)

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YetiZen - Making a Winning Product, Team, and Company... The Playdom and Openfeint Way
San Francisco, United States Events Class

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