Gaps in the Market and Taking Advantage of Emerging Spaces
In comparison to other technology industry, our gaming space is quite undeveloped. Every few years the entire industry evolves and morphs as we know it. This creates new gaps and emerging spaces within the game space. Smartphones have been around since the late 90s, however, unlike the market today it was significantly smaller and considered as an emerging space for gaming. Moreover, a developer had to forge relationships directly with the carriers. Any games that were developed for these platforms were only focusing on a niche market. The landscape has changed significantly from distribution, to monetization, to open stores, and more. From this, we understand that identifying the gaps in the market or emerging space at the right time is utterly essential.
Google Glass, SmartTV, Oculus Rift, neurotech, second screen, and more… Today, we see many new potential markets for gaming! Join us on Thursday, October 24th at 6pm, as we invite Jesse Janosov (ex-Zynga VP & GM) to help us explore all the foreseeable gaps in the market and identify potentials of the current emerging spaces for gaming!
6:00pm - 8:00pm --------------------------- Check-in / Networking Time
8:00pm - 9:00pm --------------------------- Jesse Janosov
9:00pm ---------------------------------------- Networking / Closing
Jesse Janosov started his career working on device drivers for DirectX. He then spent a while as a developer in the games division at Microsoft, shipping several titles, and working on nearly all technical and product developmental aspects of games, including: audio, graphics, tools, UI, test automation, general performance, physics, input, gameplay, and design. After spending several years as leading product development and working with many of Microsoft’s smaller development partners, he managed the development of their internal core shared technology that ultimately shipped in several of their first party titles.
After that, it was a brief detour back to Harvard for business school. He was then able to land with a great VC firm, and after a year there, jumped into Playdom. After the Playdom exit to Disney Jesse left to become CEO of RivetGames, where he were delivering IP/content to the core gamer audience across whatever devices or screens they are on. He then joined Zynga and is now, for the second time in his career, back in the startup game!
When & Where
YetiZen is a cornerstone of the game developer ecosystem. This includes the YetiZen accelerator, the wildly popular game industry focused accelerator that takes less than 2% of over 1,500 applicants yearly and YetiZen Speaks, the only game developer community of its kind for game business education and synergy in the new and ever evolving world of social mobile. YetiZen Speaks has served over 19,000 game developers across its events since its inception. The Accelerator has seen over 30 successful companies graduate the program in the past 3 years. Studios with millions of users such as YesGnome, leading monetization such as Frenzoo, as well as platforms with hundreds of game developers such as SelfPubD have all gone through YetiZen's intense 150+ mentor program.