Y! Design- Ixda Design Meetup

Sunnyvale, CA

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Event Details

Y!design is proud to be able to host a series of IxDA events at Yahoo! over the next few months to help support the Interaction Design community in the south Bay.


We look forward to seeing you there !



Yahoo! - Bldg C - URL's cafeteria


7:00-7:30 pm

7:30-9:30 pm
Designing for Ecosystems Instead of Screens and Pages
Steven Hoober


Designing for Ecosystems Instead of Screens and Pages
Steven Hoober

Too often, we design systems for boxes—whether big, metal boxes that it would take a forklift to move or little plastic boxes that we carry around in our pockets—rather than thinking about how they are connected and how people can share and use them to do work. When it’s all about the computer or device, we design systems, tasks, and content that fit into those little boxes. We create flowcharts that progress in predictable, linear ways within a computing system and present information as little boxes of content, on glowing screens.

How would you design your product differently if it weren’t being developed specifically for an iPhone screen or some other particular device, but for the whole world of computing platforms? Today, this is how our favorite, most-used products are created. How does Facebook work? Or Twitter? On the Web, both mobile and desktop. As apps and widgets on handsets and computers. On smart TVs. Famously, for Twitter, over SMS. In email. Don’t underestimate the power of email. Via push messaging platforms. Via APIs.

But we’re not done connecting the world, so let’s talk about how we need to continue evolving our thinking—and our design and implementation processes—to help ensure that we successfully meet customer and client needs. We’ll explore ideas using Post-its and Sharpies, so be ready to think, ask questions, and move.

Steven Hoober, a UX designer for more than 15 years, has led diverse design projects—for example, for products relating to security, account management, content distribution, communications services, and hospital record-keeping. Steven has been focusing on mobile UX since 2007, when he joined Little Springs Design. For mobile, he has designed browsers, ereaders, search, NFC (Near-Field Communication), banking, data communications, location-aware systems, and OS overlays. Steven spent eight years at Sprint and has also worked with AT&T, Qualcomm, Samsung, Skyfire, Bitstream, VivoTech, TA Telecom, The Weather Channel, Omni Symmetry, Thwapr, FaceDial, PillPhone, Copia, IGLTA, St. Luke's Shawnee Mission Medical Center, Lowe’s, Hallmark, uClick, Bank Midwest, and IBT. He is the author ofDesigning by Drawing and coauthor of the O’Reilly book Designing Mobile Interfaces—plus a companion wiki with extensive references and resources on mobile UX design. Steven also writes a regular column on mobile UX design for UXmatters.