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Xconomy Xchange: A Roundtable with Bill Aulet, author of Disciplined Entrepreneurship


Thursday, April 17, 2014 at 12:00 PM

Xconomy Xchange: A Roundtable with Bill Aulet, author...

Ticket Information

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Registration required
This registration is for Bill Aulet's appearance in Madison at 12:00 pm.
Ended Free  

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Event Details

Can entrepreneurship be taught?

Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship. Bill was recently awarded the Monosson Prize for Entrepreneurship Mentoring and was selected as one of BostInno’s 50 on Fire.

He will be speaking about his newly released book, Disciplined Entrepreneurship, for the local innovation community in Madison. This book is designed as an integrated toolbox for first-time and repeat entrepreneurs so that they can build great enterprises based on new innovative products. Serial entrepreneurs with deep experience in a particular field or industry will also find this 24-step guide useful for bringing products to market more efficiently. 
Participate in an engaging discussion about the impending crisis of entrepreneurship education:
  • Can entrepreneurship really be taught?
  • What teaching methodologies work and which don't?
  • If you have a business, how can you make it more profitable?
Bill will be signing copies of Disciplined Entrepreneurship.


Program note:
Bill Aulet will make 2 appearances in Wisconsin on April 17. This registration is for his talk in Madison at 12:00 pm. He will also be speaking at Startup MKE/96 Square in Milwaukee at 4:30 PM. To register for that session, please go to

Registration: 11:30 am - 12:00 pm
Program: 12:00 pm - 12:30 pm
Q&A/Networking reception: 12:30 pm - 1:00 pm
Tickets are transferable.  




American Family Insurance •
 Arrowhead Research •
 Bioforward • 
Exact Sciences
Flying Car by Greater Milwaukee Committee • gener8tor • Madison Gas & Electric
Madison Regional Economic Partnership • 
The Water Council
Wisconsin Alumni Research Foundation • Wisconsin Economic Development Corporation


4490 Ventures 

Have questions about Xconomy Xchange: A Roundtable with Bill Aulet, author of Disciplined Entrepreneurship? Contact Xconomy

When & Where

30 W Mifflin St
Madison, WI 53703

Thursday, April 17, 2014 at 12:00 PM

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Xconomy is an innovative news and events organization with outposts in Boston, Boulder/Denver, Detroit/Ann Arbor, New York, Raleigh-Durham, San Diego, San Francisco, Seattle, Texas, and Wisconsin. It is dedicated to providing business and technology leaders with timely, insightful, close-to-the-scene information about the local personalities, companies, and technological trends that best exemplify today’s high-tech economy. Xconomy is staffed by world-class journalists and media professionals, and supported by “the Xconomists,” who include some of the world’s leading innovators. Get to know them and the Xconomy team at

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Xconomy Xchange: A Roundtable with Bill Aulet, author of Disciplined Entrepreneurship
Madison, WI Events Conference

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