Writing that Sells
Thursday, February 14, 2013 at 9:30 AM - Friday, February 15, 2013 at 5:30 PM (CET)
“Writing that Sells”
Put products, services, and ideas into words
You know exactly what you’re selling. The ideas. The products. The company’s services.
“Writing that Sells” helps capture that knowledge. In precise,
powerful, persuasive words. To your organisation’s audiences,
internal and external.
Using successful business cases, learn to:
> sell concepts to colleagues via concise letters & emails
> attract customers via magazine articles & newsletters
> write winning reports & speeches, brochures & presentations
> set objective criteria for evaluating sales writing
“Writing that Sells” gives all participants on-the-spot writing feedback.
Dates: February 14 & 15, 2013 9.30 – 17.30
Location: Amsterdam , the Netherlands
Language: International English
Fee : €1,100 (excl. VAT) for 2 days, or €600 (excl. VAT) for 1 day
Discounts available for groups and NGOs
Contact us for more information about this workshop
When & Where
The Institute for Business Writing
You know your key messages. But can you communicate this in writing?
To employees and management? Customers and stakeholders? Competitors and the media? Brilliant business writing helps every organization succeed.
Reach audiences. Sell products, services, and ideas.Transform clear thinking into clear words on the page. With the Institute for Business Writing.