Write it, Count it and Grow It -- The ROI of Social Media
Wednesday, June 18, 2014 from 6:30 PM to 8:30 PM (EDT)
San Francisco, California
London, United Kingdom
Social Media is not just a great way to gain attention for your business --it is a powerful tool to measure and improve your progress.
In this session, we will focus on practices which produce the best Social Media ROI, with case studies proving their success. Discussion will include the right goals, measurement, and listening program to drive business with Social Media. Real-world examples showcase how companies like yours use winning strategies and see the ROI.
When you finish this class, you will be able to:
- Set and achieve goals with Social Media
- Measure the success of your Social Media usage
- Narrow the focus of your Social Media marketing
About the instructor:
Rob Petersen, Advertising and Marketing Executive
Rob Petersen is as accomplished in the world of academia as in the world of business: he is MBA Faculty at Rutgers Center for Management Development, a published author of two books on digital marketing, and the President of his own startup. BarnRaisers, a full service digital marketing agency, applies proven relationship principles to build brands and strengthen return on investment.
Rob enjoys sharing his experience with budding entrepreneurs as part of the growing team of teacher/practitioners leading classes at the Stamford Innovation Center.
Follow Rob on Twitter: @robpetersen